Showing where it plans to head with a new generation of battery-powered models, Mercedes-Benz took the wraps off its slick Generation EQ Concept in Paris. Combining visual elements of a crossover SUV with coupe-like flair, the super-green one-off Generation EQ was presented by Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, as a “close-to-production concept.” The vehicle marks the launch of the firm’s new electric mobility sub-brand, as well as a dedicated architecture for battery-electric vehicles that is completely scalable and modular, allowing it to be used across the automaker’s entire lineup.

"The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared und Electric. Generation EQ is the logical fusion of all four pillars," noted Zetsche. “And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations."

Mercedes to the core with EV-tailored style

The Generation EQ Concept features the same multi-material central structure found in other production M-B offerings to bolster strength and reduce weight. It does, however, bring a number of distinctive electro-look cues starting with a "Black Panel" front grille featuring LED lighting elements highlighted by a white illuminated Mercedes star at its center and a blue-illuminated surround, all flanked by full LED headlamps. A similar design motif is seen at the rear of the vehicle, while a blue sill lamp helps link its 21-inch alloy wheels.

Also: Class of 2017 – New Cars Ready to Roll

The Generation EQ Concept’s modern cabin design also boasts a selection of electric blue adaptive ambient lighting elements that add a bit more eco charm to the mix. It introduces a new interface that eliminates virtually all conventional switchgear in favor of touch controls. Expanding on M-B’s current move to larger central displays, the Generation EQ Concept also boasts a huge 24-inch wide-screen that offers quick, easy access to the full range of pertinent operating information that can be custom-tailored to an individual driver’s preferences. 

402 horsepower and a 311-mile range

Motivation for this this groundbreaking Mercedes is supplied by two electric motors on the front and rear axles energized by a highly-efficient 70kWh lithium-ion battery positioned in the floor. The motors can collectively churn out a maximum of 402 horsepower and 516 lb-ft of torque, sufficient to send the Generation EQ Concept from 0-60 mph in less than five seconds. Axle-variable torque distribution adds a measure of all-season security as well as fun to the formula. The battery, which was designed by a Daimler subsidiary, allows the EQ Concept to travel up to 311 miles on a single charge. Replenishment can be done at home on a dedicated wall box or via induction, as well as on a commercial fast-charger system.

Also: Kelley Blue Book Best Buy Awards of 2016

As you’d expect, the Generation EQ Concept comes loaded with all sorts of advanced technology bolstering M-B’s full spectrum of driver assists with a host of range-enhancing information displays. It also features Car-to-X capabilities that lets it exchange real-time data with other vehicles and infrastructure, setting the stage for upcoming advances into the world of autonomous operation.  

More Recent Concept Vehicles

The Audi e-tron Quattro Concept previews the upcoming Q6 crossover

Mazda Koeru Concept offers a look at a new compact crossover model

Porsche Mission E Concept: a 600-hp EV on the fast track to production


New Car Spotlight