Mazda CEO Enters Spring Selling Season with Confidence
By KBB.com Editors on June 9, 2008 5:42 AMAll around the economic news seems dismal. The dollar is down; the financial markets are in crisis; and fears of a recession are smothering many people's intent to buy. So why is Mazda's Jim O'Sullivan smiling? The CEO of Mazda's North American operations is confident that 2008 will be a relatively good year for his brand, because he has helped engineer a shift in emphasis to highly styled crossovers like the CX-7 and CX-9 that have been well-received in the marketplace while maintaining momentum with the award-winning Mazda3. In this exclusive interview with kbb.com, O'Sullivan tells us what's next for Mazda in the US.