Maserati announces U.S. celebration plans for its 100th Anniversary
Looking to further raise its profile in what's become a more important global market, Maserati will close out festivities commemorating its century of operations with "Cento anni di Maserati" celebrations to be held in four U.S. locations starting next month. Each will involve a gathering of new and vintage Maserati vehicles along with their owners that will take to the streets on a select point-to-point drive route. The series is set to kick off in Washington D.C. on November 1, with participants finishing the day at a VIP reception at the Italian Embassy. Subsequent events will follow in Miami on November 7 and Los Angeles on November 22 before wrapping up on December 3 in Chicago. Registration information can be found at www.maserati100years.com.
"Maserati is more famous in North America today than at any point in its rich 100-year history," noted Peter Grady, President and CEO of Maserati North America, Inc. "This is a unique moment in time, in which we celebrate with Cento anni di Maserati. The brand has had great success in North America and is expected to continue to flourish over the next few years with its expanding product line. For our owners, this special event series is a unique opportunity to experience the cars and culture of Maserati which helped build this brand and ensure its bright future."
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