Lotus Looking to Become Bona Fide Ferrari Fighter
By KBB.com Editors on October 13, 2009 12:54 PMLotus is on a pretty impressive roll these days, thanks in large part to the arrival of its new Evora GT and the latest upgrades to the sporty Elise and Exige models. Now, its even-newer CEO, Dany Bahar, is aiming to elevate the firm to an even higher plane in the exoticar game. The former head of marketing for Ferrari has gone on record as saying he plans to move the Malaysian-owned but still British-based automaker to a level of genuine supercar maker with products that can rival even those of his former firm. So far, Bahar has revealed no specifics as to how he'll get the job done during what's expected to be a five-year undertaking. However, the plan is destined to revolve around several variations on the Evora, including an upcoming convertible model and supercharged high-performance variations that will match even more exhilarating acceleration and handling with the kind of upline creature comforts that can never be part of the smaller and harder-edged Elise and Exige. Another vehicle that will figure prominently in this focused remaking of the Lotus legend is a new iteration of the Esprit. Currently slated to arrive for 2012, it's likely to be fitted with a 500-horsepower twin-turbo 4.4-liter BMW V8 and could possibly be offered in hybrid form as well.