Kia's Soul Collective Tour to Feature Music, Arts and Test Drives
Starting next week, Kia will attempt to highlight the wonders of its new Soul crossover to young buyers via a series of interactive events in 10 major cities across the country. Officially titled "Kia Presents The Soul Collective", the experience plays off of the "a new way to roll" message at the center of the Soul's introductory ad campaign. To do so, each of these four-day events will showcase the efforts of various recognized and upcoming creative types from the world of music, film, design, and gaming with live music concerts, video screenings and art installations while also providing a chance to spend some time behind the wheel of a new Soul. The Soul Collective Tour is set to run from August 20th to November 11th and make stops in Atlanta, Boston, Chicago, Los Angeles, Miami, New York City, Philadelphia, Phoenix, Seattle and Washington, DC. Like Ford's eminently successful Fiesta Movement promotion, Kia is using a variety of interactive access points to provide information on each of these gatherings. To register for a Soul Collective event in your city or to find out more details, visit Kia.com, KiaSoulCollective.com or twitter.com/kiacollective.