Kia's midsize sedan is good and getting better
The 2015 Kia Optima doesn't just look good, it is good. Its appealing mix of style, features and price is backed by a terrific powertrain and solid resale value. It isn't as fun to drive as it looks, but the whole package is far more refined than most segment shoppers would expect. Kia can't offer the same decades-deep reputation for reliability that distinguishes some of its key competitors, but it can offer the best warranty in the segment: a 5-year/60,000-mile bumper-to-bumper warranty and a 10-year/100,000-mile powertrain warranty.
From Behind the Wheel
Overall driving feel isn't a key Optima strength, but even the base engine and transmission are great, as noted in our 2015 Kia Optima full review: "The base 2.4-liter engine delivers a smooth, quiet and willing performance while sipping gasoline. Despite the car's racy appearance, the Optima's suspension is set up more for comfort than cornering, and not quite up to the standards set by the Ford Fusion and Chrysler 200."
The Optima's interior shined during our most recent midsize sedan comparison test: "We also found plenty to like about the Optima's passenger compartment. There's a contemporary and decidedly upscale flair to its basic design and the upgraded front buckets are now notably more comfortable."
A Luxury-like Option
Most midsize sedans top out in the low-to-mid $30,000 range, but the 2015 Kia Optima is offered in a top-of-the-line model that crests $37,000 thanks to exclusive features like an addictively soft Nappa leather interior. Of course, for that much money it's natural to start thinking about the larger, impressive Kia Cadenza.
Kia unveiled its 2016 Optima at the 2015 New York Auto Show. The new model is wider and longer than the current sedan, and a third engine will be offered. The Optima is one of several cars that will be on the market for 2016.
Build and Price
The 2015 Kia Optima LX starts around $22,000, while the top-tier Optima adds about $15,000. Build and price your own 2015 Kia Optima and we'll help you make sure you pay the right price.
If you're looking for a hybrid midsize sedan, you're probably better off looking beyond the Kia Optima (and Hyundai Sonata) offerings, which don't offer the same level of gas-electric-braking cooperation as the Honda Accord and Toyota Camry hybrids, for instance.
The 2015 Kia Optima is a worthy entry on anyone's midsize sedan shopping list, but so are most of the cars in the segment. Don't make a move until you've seen our Midsize Sedan Buyer's Guide.