Starting Price: $23,395 | Price yours

Above Average: Value, features, warranty, interior design/layout

Below Average: Little worth noting

Consensus: An impressively well-rounded midsize sedan


Elegantly Styled, Feature-Filled and Comfortable 

The Optima’s key draw is its appealing mix of style, features and price. In addition to two 4-cylinder engine options, one of them turbocharged, the Kia Optima lineup includes two hybrid models: the Optima hybrid, which received a new powertrain last year, and a plug-in hybrid model that boasts about 29 miles of all-electic range on a full charge and 600 miles of total driving range. Kia can't offer the same decades-deep reputation for reliability that distinguishes some of its key competitors, but it can offer one of the best warranties in the segment: 5-year/60,000-mile bumper-to-bumper coverage and a 10-year/100,000-mile powertrain warranty.

From Behind the Wheel

From our 2018 Kia Optima full review: "Kia’s 2018 Optima isn't billed as a sports sedan, but the SX model with the turbo engine doesn't seem to have gotten the memo. The 245-horsepower turbocharged engine, quick-shifting 6-speed automatic, and responsive steering all make the Optima SX turbo feel more agile and fun than many of its competitors. The SX gets singled out here thanks to its better power-steering setup and firmer suspension and 18-inch wheel-and-tire package."

Kia Optima Shoppers Also Look At

A Luxury-Like Option

Most midsize sedans top out in the low- to mid-$30,000 range, but the 2018 Kia Optima is offered in a top-of-the-line model that nears $37,000 thanks to exclusive features like an addictively soft quilted Nappa leather interior.

Going High-Tech

The Optima is available with Kia's excellent UVO infotainment system. It includes parent-helping features like speed alert, curfew alert, geo-fencing and driving score (a monthly report on how the car is driven). There are other cool features like a surround-view camera, lane departure warning and autonomous emergency braking, plus Apple CarPlay and Android Auto.

Build and Price

The 2018 Kia Optima LX starts just over $23,000, while a fully loaded top-tier Optima Limited will run near $37,000. Build and price your own 2018 Kia Optima and we'll help you make sure you pay the right price.

Consumer Opinions

Owner Retired teacher has this to say about the Optima: "When I take passengers in my car, they always comment on how beautiful the interior is and what a nice car I have. Also have had zero problems with the car. Have taken it on several road trips--very comfy. One thing I wish--I wish the seats could be brought up higher to make getting out easier." Read more Kia Optima consumer reviews.

Optimal Choice?

The 2018 Kia Optima is a worthy entry on any midsize sedan shopping list, but so are most of the cars in the segment. Don't make a move until you've seen our Midsize Sedan Buyer's Guide.


Photo Gallery: Interior, Exterior and Details

Next Midsize Sedan

All Your Midsize Sedan Choices

2018 Chevrolet Malibu

Starting Price: $22,555

Totally rethought for 2016, the Malibu is roomier, more stylish and more tech savvy than ever before. Read More


2018 Ford Fusion

Starting Price: $22,995

The boldly styled Fusion continues to turn heads and win buyers with its good looks. Read More


2018 Honda Accord

Starting Price: $24,460

All-new for 2018, this is the most advanced, most refined Accord to date. Read More


2018 Hyundai Sonata

Starting Price: $22,935

With a low starting price and excellent warranty coverage, the roomy and feature-filled Sonata is a better and better value. Read More


2017 Mazda Mazda6

Starting Price: $23,830 (w/auto)

Arguably the most stylish, most fun-to-drive midsize sedan, technology updates make the Mazda6 even more appealing for 2017. Read More


2018 Nissan Altima

Starting Price: $24,145

Nissan's popular midsize sedan trails only Camry and Accord in annual sales. Read More


2018 Subaru Legacy

Starting Price: $23,055

The Legacy's claim to fame remains its standard all-wheel drive, but its stellar reputation for reliability is equally compelling. Read More


2018 Toyota Camry

Starting Price: $24,380

All-new for 2018, the venerable Camry is as easy to drive and reliable as ever, but with a new sense of style and sportiness. Read More


2018 Volkswagen Passat

Starting Price: $23,845

The only European entry in the segment, the roomy, comfortable Passat is also a pleasure to drive. Read More


New Car Spotlight