KBB Interview: Chevy's Betsy Flegg on the Trax

By KBB.com Editors on March 21, 2016 8:45 AM

2017 Chevy Trax takes small SUVs in new direction

Few vehicle types are hotter than crossover SUVs these days, so after a very short run Chevrolet has completely revised its Trax subcompact SUV. The new vehicle’s conservative exterior styling is matched by an upscale interior that could make some competitors look frivolous. In this audio interview Betsy Flegg, senior advertising and marketing manager -- Chevrolet crossovers, describes the thinking that went into the development of the new Trax. Speaking with KBB’s Executive Editorial Director Jack R. Nerad on the floor of the Chicago auto show, Flegg describes the vehicle’s new features and offers predictions on where the segment is headed. Set to debut in showrooms this fall, the Trax should give Chevy buyers another alternative in a field that is on fire right now.


 

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