Johan de Nysschen outlines future Audi product for U.S. market

By Editors on August 2, 2011 8:23 AM

Audi of America President, Johan de Nysschen, recently offered an impressively fact-packed and decidedly authoritative overview of what the automaker has up its sleeve for buyers here over the course of the next several years. Responding to questions in a forum conducted by, a website aimed at Audi aficionados, de Nysschen covered a good deal of product ground, starting with word that there will very likely be a performance-oriented "S" version of every car in Audi's U.S. lineup, including the just introduced A7.

While indicating that demand levels simply can't justify an Ameri-spec S6 Avant wagon, he did say that a super-hot Audi RS5 variant will join the firm's recently introduced TT RS at some point during the latter half of 2012, complete with a facelift that will first appear early next year in Europe. The outlook is less sanguine regarding a production version of the striking Coupe Quattro Concept. While stopping short of a flat "no," de Nysschen cited Audi's finite engineering resources as a very real-world consideration in lessening the likelihood that a U.S. iteration of the project will go forward, even in a limited-production capacity. On a more positive note, we can expect the next-gen Audi A3 to arrive here as a 2013 model. While the timing of its intro has yet to be finalized, the Audi of America boss indicated that we'll see it in sedan and possibly convertible configurations, but that the current hatchback variant won't be returning.

On the powertrain front, Audi plans to help raise its critical CAFE figures by introducing new mileage-maxing versions of several models. TDI clean diesel power will be added to the A4, A6, A8 and Q5 lines here; although no specifics on engine size and/or configuration were provided. The long-awaited Audi Q5 Hybrid compact SUV also is finally destined to reach U.S showrooms in 2012. Finally, de Nysschen confirmed that several electric powered variants of existing and future models also are destined to play a meaningful role in the firm's American future, but that none are likely to appear here much before mid-decade.