Jaguar Land Rover and its InMotion Ventures mobility services wing have invested $25 million in the ride-sharing company Lyft with the aim of bolstering its competency in the future mobility arena.  Part of the funding will involve supplying Lyft drivers with a fleet of Jaguar and Land Rover vehicles.

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“This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers," stated Hanno Kirner, Executive Director of Corporate and Strategy, Jaguar Land Rover. “Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

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According to JLR, partnering with the fastest-growing ridesharing firm in America will allow it to explore a host of new “premium mobility solutions” using an operational real-world platform while also helping facilitate the automaker’s own connected-car and autonomous driving capabilities.

“We’re excited to join forces with Jaguar Land Rover and InMotion,” said John Zimmer, Lyft President and Co-founder. “Lyft envisions a future where shared mobility will transform cities and improve people’s lives.  This partnership will help us achieve that ambitious goal.” 

More Autonomous Vehicle/Driver Assist News:

BMW Vision Next 100 Concept looks toward tomorrow

KBB Study finds most Americans still prefer a hands-on approach

Ford’s Autonomous Fusion offers a peek into the future


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