Inaugural NextCruise to Celebrate the Joys of Greener Motoring

By Editors on July 25, 2008 2:03 PM
Detroit's famed Woodward Dream Cruise has attained near-legendary status among car aficionados across the country. Next-month's gathering will add a new and forward-looking element to the festivities in the form of the first NextCruise. To be held on August 15-16 in the nearby City of Pleasant Ridge, NextCruise intends to showcase a full range of environmentally friendly vehicles and advanced technologies from Audi, BMW, Chrysler, Ford, General Motors, Mercedes-Benz, Nissan, Toyota and Volkswagen.

NextCruise attendees will have the opportunity to speak with various expert representatives from all of the participating automakers as well as to actually test drive vehicles that use high-efficiency/low-emissions powertrains ranging from hybrids and clean diesels to electrics and fuel-cells. It also will offer a look at the next generation of "green" motorsports, including displays from the Indy Racing League, whose cars are fueled by ethanol, and the American Le Mans Series, which introduced a Green Racing Challenge this year and also encourages the use of efficient diesel engine technology in its premier P1 prototype category.

NextCruise Event Chairman Paul Eisenstein, sees this cleaner, greener adjunct as a natural outgrowth of the original Woodward Dream Cruise, one that will help expand its relevance "from what is primarily a retrospective into a celebration of the automobile, past, present and future. NextCruise is the first-ever public event that brings together such a large array of leading automakers, specifically to display environmental vehicles and technologies; the first-ever event where the public has the chance to drive such a wide assortment of clean, high-economy cars, trucks and crossovers; and it's the first-ever official Woodward Dream Cruise event that is specifically future-focused." For more information, visit