Previewing a future production model that will be built in Brazil and initially sold in South America, the Honda WR-V is set for a full reveal next month at the Sao Paolo International Motor Show. According to Honda, the WR-V tag stands for “Winsome Runabout Vehicle,” and this Fit-scaled crossover was styled to reflect a “tough and urban” design aimed at young, active-lifestyle buyers.

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While little else has been confirmed about the WR-V, this nascent B-segment 5-door hatch clearly embodies a more aggressive exterior treatment than any Honda CUV currently on sale here in the U.S. Its bold front fascia treatment that includes a faux skidplate, upsized wheel/tire fitment and protective cladding on the fender arches and side sills clearly emphasize a go-anywhere character. However, given its entry-level positioning, the volume-build WR-V is expected to be offered only in front-drive configuration. It remains to be seen whether any aspect of the WR-V’s design finds its way north to a future Honda that will be sold here. We should know more in a few weeks.

More Recent Concept Vehicles…

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