First presented in concept form at the New York Auto Show last April, Honda
has confirmed that its "Dog-Friendly" pet accommodation system will be offered as an option on the 2010 Element EX starting in mid-November. This dealer-installed, pooch-pampering equipment group is set to retail for $995. In addition to a soft-sided kennel made from seatbelt-grade netting in the cargo area and distinctive "Dog Friendly" badging, the package includes a cushioned bed with an elevated platform, a spill-resistant water bowl, plug-in 12V DC rear ventilation fan, second-row seat covers with a dog-pattern design that mimics the one used on the bed cover, all-season rubber floormats with their own toy bone pattern and an extendable access/egress ramp that stows under the bed when it's not in use. Beyond making travel outings even more enjoyable for both pets and people, Honda says the Dog Friendly kennel is intended to make it safer as well by preventing or reducing potential injuries to canine or human occupants that might occur if an Element is involved in a frontal collision or some other type of severe impact.