Ford Fusion41 Competition Targets Happy, Connected Hybrid Owners
By KBB.com Editors on November 2, 2009 7:09 AMLooking to build on the virtual and literal buzz created by its highly publicized Fiesta Movement festivities, Ford Motor Company has announced a new contest aimed at promoting the 2010 Fusion and Fusion Hybrid models. According to Ford, to be considered for Fusion41 -- a name that reflects the Fusion Hybrid's 41-mpg EPA city fuel economy mark -- "applicants must be passionate about their Fusion and have a compelling desire and ability to spread the word about it on social media sites." Each also must have a current Facebook profile with a minimum of 100 friends and an active photo collection. The competition will pit eight teams, consisting of current Fusion owners and four other friends or family team members, against each other in an automotive relay race that will require each team member to complete an assigned task within 41 hours while keeping track of competitive variables including miles driven, stops made or the number of passengers picked up. Judges will select the winning team based on its ability to complete the activities and provide proof by uploading photos and videos to several social media sites, including Facebook. Win the competition and Ford will pay off your car and give you and each of your teammates a year's worth of free gasoline. Sound intriguing? Stop by Fusion41.com between now and November 6 to apply and read all of the details.