Even with a radically new model around the corner, nothing can slow F-150 sales
Maybe it's the fact that there are 10 different models to choose from. Maybe it's because Ford can't make the Raptor fast enough. Whatever the case may be, we do know that even with a major refresh on the horizon, the Ford F-150 is still the king of the light-duty pickup truck segment when it comes to sales.
In case you were wondering how long the segment sales crown has sat on the F-150's head, it's sneaking up on almost four decades now. The F-150's rock-solid reputation rings true with the Blue Oval's "Built Ford Tough" slogan and boasts a reputation for being dependable and reliable. From the moment you hop into the driver's seat to the torture it can take on a daily basis, the F-150 just feels durable. Paired with a legendary reputation, the Ford F-150 is the appropriate keystone for the light-duty pickup truck segment.
The Ford F-150 isn't just a legendary workhorse, today's version is downright comfortable, as noted in our full review: "Every version of the F-150 we tested was devoid of a rough ride, with no shudder or hopping over rough or unpaved roads and a level of quiet unheard of (no pun intended) in a full-size pickup."
Six is Greater than Eight
In a recent test that pitted the F-150 against a Chevrolet Silverado, Toyota Tundra and a Ram 1500, all relied on motivation from a V8 engine. All except the F-150, which drew power from an EcoBoost V6. Being down two cylinders compared to the rest of the competition didn't matter though, as the F-150 topped the field in torque (420 lb-ft) while sitting in third place in the horsepower rankings (365). The F-150 and its EcoBoost engine also trumped the Ram and Tundra when it comes to fuel economy, but the Silverado, even with its 5.3-liter V8 engine, keeps pace with the Blue Oval's offering.
They say it's lonely at the top and the Ford F-150 knows a thing or two about that. In fact, not only has the F-150 been at the top of the light-duty pickup truck segment for almost four decades, it's been the best-selling vehicle overall for more than 30 years in a row.
First Look: 2015 Ford F150
Ford unveiled the next-gen F150 at the 2014 Detroit Auto Show in January. Get your first look in the video below, then learn more about the 2015 Ford F150.
Raptor and More
The 2014 Ford F-150 comes in 10 different flavors, including the Raptor, a ready-from-the-factory leviathan of an off-roader. The only major automaker to offer such a truck, the Raptor has paid off for the Blue Oval in the sales column. To keep up with demand, Ford has said it will bump Raptor production up from three trucks an hour to five at its Dearborn facility.
If you're looking for something a little less ostentatious though, Ford offers a wide variety of F-150 models that more evenly balance work and play. A well-equipped F-150 XLT starts at $29, 460 while a middle-of-the-pack Lariat starts at $36,680.
Build and Price
The 2014 Ford F-150 starts at a sticker price of $25,640 (with destination charges) and can climb beyond $55,000 with all the numerous upgrades. How much should you really pay? Build and price your own 2014 Ford F-150 right here at KBB.com to unlock its current Fair Purchase Price, as well as 5-Year Cost to Own and more.
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