2018 Ford F-150 SuperCrew

Starting Price: $35,640 | Price yours

Above Average: Capability, comfort, luxury amenities, high-tech towing aids

Below Average: Near-luxury features can mean near-luxury pricing

Consensus: Best-selling truck (and vehicle) in America for a reason


2018 Toyota Tundra CrewMax

Starting Price: $36,545 | Price yours

Above Average: Ride comfort, reliability

Below Average: Infotainment, fuel economy, not best-in-class capability

Consensus: A proven track record helps make it a resale value champ


The Ford F-150 and Toyota Tundra are designed to work hard and play hard, but each pickup has a different approach to appeal to truck buyers. The F-150 ranges from utilitarian work truck to a lavish luxury ride with a cowboy-influenced interior. Ford’s F-150 also tends to be on the leading edge of technology that makes it easier to tow, haul and enjoy a comfortable interior. They took the daring steps of switching to a military-grade aluminum body and offering turbocharged V6 engines, moves that make the F-150 more efficient without sacrificing capability. Toyota also offers a range of various trim levels, but its option list isn’t quite as long. The Tundra is the older-school (and older) truck of the two – it uses a steel body and only V8 engines, but boasts rock-solid reliability and resale value.

Ford F-150 Advantages

Fantastic towing and payload capacity put the F-150’s capability at the top of the segment, one of the factors that keeps the F-Series the best-selling vehicle in America. Ford added in cool driver assist aids that make it easier and safer to tow; as an example, the truck’s available blind-spot monitoring also covers anything that’s in your trailer’s blind spot. There are easy ways to access cargo, such as the tailgate-mounted side step. The F-150 makes it easy to get as bare-bones or as ultra-lux as you want, with a wide array of trim levels. The Ford’s smaller-displacement turbocharged engines are efficient yet powerful, but for those who want more traditional options, there’s a non-turbo V6 and V8. There’s even a diesel option. And if you want a Baja-tested off-road tough truck, there’s the awesome Raptor.

Toyota Tundra Advantages

The Toyota Tundra is a comfortable, high-quality all-around hard-working truck. It isn’t flashy like the F-150; what the Tundra excels at is doing a fine job at everything. It can tow more than 10,000 pounds. It can comfortably seat six, whether you pick the Double Cab or roomier CrewMax configuration. Toyota’s full-size truck has multiple high-lux trim levels. The Tundra comes standard with V8 power. It offers an off-road package for exploring dirt trails or navigating poorly maintained fire roads. The Tundra is well-built, reliable, and offers excellent resale value, a combination that appeals to a large percentage of full-size truck buyers.


Both offer a compelling choice of cab sizes, wheelbase and bed length, and trim levels that range from bare-bones to extra fancy. These trucks can do hard work, but are also well tailored to be pleasing family vehicles. Both have also developed a loyal following, and both are recognized for strong resale values.

Final Recommendation

Both trucks deserve to be on your shopping list, but the Ford F-150 has earned KBB’s Pickup Truck Best Buy award four years in a row because of its combination of best-in-class capability, innovation, engine choices, ease of use and comfort, and it’s our choice here, too.

  2018 Ford F-150 SuperCrew 2018 Toyota Tundra CrewMax
Popular Powertrains    
Engine 2.7-liter turbo V6 4.6-liter V8
Horsepower 325 hp @ 5,000 rpm 310 hp @ 5,600 rpm
Torque 400 lb-ft @ 2,750 rpm 327 lb-ft @ 3,400 rpm
Transmission Automatic, 10-Spd Automatic, 6-Spd
Fuel Economy 22 mpg (20 city/26 hwy) 16 mpg (15 city/19 hwy)
Also Available 3.3L V6, 5.0L V8, 3.5L turbo V6, 3.0L diesel V6 5.7L V8
Warranty 3 years or 36,000 miles 3 years or 36,000 miles
NHTSA Overall Safety Rating 5 Stars 4 Stars
Max Seating Capacity 6 6
Wheelbase 145.0-156.8 inches 145.7 inches
Overall Length 231.9-243.7 inches 228.9 inches
Width 79.9 inches 79.9 inches
Height 75.6-77.3 inches 75.8-76.2 inches
Headroom, Front 40.8 inches 39.7 inches
Headroom, Rear 40.4 inches 38.9 inches
Legroom, Front 43.9 inches 42.5 inches
Legroom, Rear 43.6 inches 42.3 inches
Shoulder Room, Front 66.7 inches 65.7 inches
Shoulder Room, Rear 65.9 inches 65.5 inches
Max Payload (Crew Cab) 2,890 pounds 1,660 pounds
Max Towing (Crew Cab) 13,200 pounds 10,100 pounds
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