2018 Ford F-150 SuperCrew

Starting Price: $35,640 | Price yours

Above Average: Capability, comfort, luxury amenities, high-tech towing aids

Below Average: Near-luxury features can mean near-luxury pricing

Consensus: Best-selling truck (and vehicle) in America for a reason


2018 Ram 1500 Crew Cab

Starting Price: $34,690 | Price yours

Above Average: Ride quality, engine options, tech, styling

Below Average: Lower towing/payload capacity than some of the competition

Consensus: A comfortable, tech-savvy capable all-arounder


The Ford F-Series and Ram Truck are two of the three best-selling pickups in America, and for good reason. The F-150 ranges from utilitarian work truck to a lavish luxury ride with a cowboy-influenced interior. Ford’s F-150 also tends to be on the leading edge of technology that makes it easier to tow, haul and enjoy a comfortable interior. They took the daring steps of switching to a military-grade aluminum body and offering turbocharged V6 engines, moves that make the F-150 more efficient without sacrificing capability. While the F-150 uses a traditional leaf-spring rear suspension, the engineers at Ram opted for a coil-spring suspension. This gives the Ram the best ride quality in its class, and even though maximum towing and payload capacity isn’t as high as with the F-150, most truck buyers will be very happy with the Ram’s performance. The Ram also has a wide variety of trim levels and special editions, as well as one of the best infotainment systems you can get in a truck.

Ford F-150 Advantages

Fantastic towing and payload capacity put the F-150’s capability at the top of the segment, one of the factors that keeps the F-Series the best-selling vehicle in America. Ford added in cool driver assist aids that make it easier and safer to tow; as an example, the truck’s available blind-spot monitoring also covers anything that’s in your trailer’s blind spot. There are easy ways to access cargo, such as the tailgate-mounted side step. The F-150 makes it easy to get as bare-bones or as ultra-lux as you want, with a wide array of trim levels. And the SuperCrew's rear-seat legroom is exceptional -- even in the middle seat. The Ford’s smaller-displacement turbocharged engines are efficient yet powerful, but for those who want more traditional options, there’s a non-turbo V6 and V8. There’s even a diesel option. And if you want a Baja-tested off-road tough truck, there’s the awesome Raptor.

Ram 1500 Advantages

If you’re looking for a comfortable, opulent ride while out on the ranch, the Ram has you covered. And sure, the coil-spring suspension ensures a comfortable ride, but the available air suspension smooths things out even more. Adding to the truck’s high-class cred is a selection of nicely crafted interiors that are unique from each other and top-notch in the truck world. The excellent Uconnect multimedia system makes it a snap to safely control navigation, select music, and use your phone while driving. That you can have all of this and be able to tow nearly 11,000 pounds makes the Ram an impressive all-around truck.


Truck buyers expect a choice of cab sizes, wheelbases and bed lengths, and the F-150 and Ram 1500 have shoppers covered. Both have trim levels that range from bare-bones work trucks to cowboy rancher-inspired luxury models. And while the Raptor is the hardcore high-speed off-roader of the segment, Ram’s mustachioed Rebel offers plenty of fun in the dirt. Both trucks blend a strong work ethic with cabins that can please the whole family.

Final Recommendation

The Ford F-150 has earned KBB’s Pickup Truck Best Buy award four years in a row because of its combination of best-in-class capability, innovation, engine choices, ease of use and comfort. The Ram is an excellent truck in its own right, boasting all-around capability plus a modern, comfortable, stylish cabin. Both trucks deserve to be on your shopping list, but keep in mind that the Ram is all-new for 2019.

  2018 Ford F-150 SuperCrew 2018 Ram 1500 Crew Cab
Popular Powertrains    
Engine 2.7-liter turbo V6 3.6-liter V6
Horsepower 325 hp @ 5,000 rpm 305 hp @ 6,400 rpm
Torque 400 lb-ft @ 2,750 rpm 269 lb-ft @ 4,175 rpm
Transmission Automatic, 10-Spd Automatic, 8-Spd
Fuel Economy 22 mpg (20 city/26 hwy) 23 mpg (20 city/27 hwy)
Also Available 3.3L V6, 5.0L V8, 3.5L turbo V6, 3.0L diesel V6 3.0L diesel V6, 5,7L V8
Warranty 3 years or 36,000 miles 3 years or 36,000 miles
NHTSA Overall Safety Rating 5 Stars 4 Stars
Max Seating Capacity 6 6
Wheelbase 145.0-156.8 inches 140.5-149.5 inches
Overall Length 231.9-243.7 inches 229.0 inches
Width 79.9 inches 79.4 inches
Height 75.6-77.3 inches 75.5-79.6 inches
Turning Diameter N/A 39.5-45.5 feet
Headroom, Front 40.8 inches 41.0 inches
Headroom, Rear 40.4 inches 39.9 inches
Legroom, Front 43.9 inches 41.0 inches
Legroom, Rear 43.6 inches 40.3 inches
Shoulder Room, Front 66.7 inches 66.0 inches
Shoulder Room, Rear 65.9 inches 65.7 inches
Max Payload (Crew Cab) 2,890 pounds 1,880 pounds
Max Towing (Crew Cab) 13,200 pounds 10,640 pounds
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