Adding a bit more style, a few new creature features and holding its price to near-2009 levels,
Lexus has taken steps to help keep its 2010 ES 350
sedan a major player in the competitive entry-luxury segment. Up front, the latest ES 350 boasts a new fascia treatment that includes revised headlamps, a bolder grille/lower air intake and integrated fog lamps. The tail lamps also received an updating and the side mirrors now boast inset directional signals. Inside, upgraded wood and trim accents add visual appeal while a larger center console, improved steering wheel controls and a new standard Lexus Memory System that links and stores settings for the driver's seat, steering wheel and mirrors pump overall functionality. The 2010 feature mix also adds standard rain-sensing wipers and enhanced control of navigation and audio systems along with a pair of new telematics packages. Safety Connect with a one-year complementary subscription comes on ES 350s without navigation, while navi-equipped cars feature Lexus Enform, which includes Safety Connect and is XM Satellite Radio ready. No changes were made to the ES 350's 272-horsepower V6 engine, six-speed autoshifter or its comprehensive standard safety features. Pricing for the 2010 ES 350 has risen by $330 from 2009 and will start at $35,675 when the car goes on sale later this month.