Eternita Concept wins Ferrari World Design Contest 2011
The Ferrari Eternita Concept, a futuristic hypercar envisioned by a team of students from Hongik University in Seoul, Korea, has been named the winner of the Ferrari World Design Contest 2011. Created by Kim Cheong Ju, Ahn Dre and Lee Sahngseok, the Eternita Concept was deemed the best interpretation of Ferrari's original design brief, which called for a vehicle, circa 2025, that would use an alternative/hybrid propulsion system to help reduce fuel consumption and deliver increased driving pleasure by trimming all unnecessary mass.
Organized by the Ferrari Styling Center, this year's competition drew entries from 50 universities and design schools around the world. Afterwards, Ferrari Chairman Luca di Montezemolo, commented on the event, noting: "Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future."