Dodge Viper Lives to Strike Another Day
by KBB.com Editors | July 13, 2009 12:32 PM
The fate of the Dodge Viper was in serious question even before Chrysler entered into its Chapter 11 reorganization program. Slated for sale or an inglorious early retirement in December, the raw and raucous V10-powered supercar became the subject of several interesting possible scenarios of late regarding various outside parties whom either had -- or hadn't -- tendered appropriate bids in an effort to purchase the entire Viper operation -- including its Connor Avenue Assembly Plant in Detroit. In a statement last Friday, Chrysler Group LLC resolved the matter in the best way possible, by confirming that the SRT10 coupe/convertible will continue on in production for the foreseeable future with its 8.4-liter/600-horsepower V10 intact and ready to deliver a full measure of high-octane venom on demand. Word came from Mike Accavitti, President and Chief Executive Officer, Dodge Brand, who stated that Chrysler Group would no longer pursue the sale of the Viper's business assets and that "the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand." How long that dictum remains operative is yet to be seen, though, as sales of the $90K+ Viper totaled only 309 units for the first six months of 2009.