Concept: Ford Verve
by KBB.com Editors | February 5, 2008 8:35 PM
By Ford's count, 11,000 Millenials -- a generation that in 2008 includes everyone from 13 to 28 years old -- come of driving age every day. Almost half of them shop small cars, according to Ford, and they value technology, design and fuel efficiency. Which brings us to the small, stylish, connected Verve. Ford describes the Verve as a precursor to the next generation of small cars slated to arrive in North America in 2010. Alongside the Verve sedan Ford is also showing a Verve three-door hatchback in order to gauge U.S. reaction to the small-car format preferred by Europeans.