Chevrolet Volt marketing will go nationwide by end of 2011
Buoyed by the initial groundswell of positive consumer response, General Motors has decided to move even more aggressively in getting its multi-award-winning Chevrolet Volt into the hands of would-be owners from coast to coast. This week, Rick Scheidt, U.S. vice president, Chevrolet Marketing, announced the Volt's initial rollout schedule was being accelerated by roughly six months. "This is the right thing to do for our customers and our dealers who are seeing increased traffic onto their showroom floors." That news came on the heels of recent statements by GM Chairman Dan Akerson who wants to expand the use of Voltec E-REV technology across even more Chevy and GM models and see the Volt's first-year production numbers upped from the original 10,000 to 25,000 and raise its 2012 build stat bogey from 60,000 to 120,000 units.
Deliveries of the Chevrolet Volt have already begun in California, Connecticut, New Jersey, Texas and the Washington D.C. area and will soon expand to Michigan. Under this new high-Voltage timetable, customers across the country will be able to place orders for the car starting next quarter. In the third quarter, the Volt will arrive at Chevy dealerships in Delaware, Florida, Georgia, Hawaii, Maryland, North Carolina, Pennsylvania, South Carolina, Oregon, Virginia and Washington with full national availability projected by year's end.