Buick LaCrosse GL Concept - 2011 LA Auto Show
A design exercise created to reflect the division's unique take on the essence of luxury, the Buick LaCrosse GL Concept offers a look at the kind of cues we may well see in a number of future production models. Inspired by elements as diverse as the finish on antique jewelry and vintage guitars to the contours of classic club chairs and sand dunes, this tastefully rendered one-off makes its debut in Los Angeles where Buick brass will be closely monitoring reactions of those in attendance.
"The LaCrosse GL Concept expresses Buick's distinctly human kind of luxury - one that is as warmly inviting as it is elegant and refined," said David Lyon, executive director of design. "The design cues that already distinguish the production LaCrosse - such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces - are amplified in the GL and serve as inspiration for future Buick models."
Finished in Cabernet Red, the exterior on the LaCrosse GL Concept is set off by a selection of understated brushed and tinted chrome accents as well as 20-inch machine-faced satin-finish alloy wheels. Buick believes those focused departures from conventional brightwork are more in keeping with Buick's "quietly confident aesthetic."
The cabin displays a similarly refined approach, complementing its dark cocoa brown and choccachino leather upholstery and super-soft choccachino suede headliner with real wood accents on the dash and steering wheel that recall the ombré patina fade on a classic Gibson Les Paul guitar. Even the leather-bound floormats and storage bins that are flocked like the lining of a jewel box speak to the design direction Buick intends to pursue. "Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don't need to flaunt it," noted Magdalena Kokoszynska, creative designer on the program.