The revival of the Borgward brand, a German make that halted operations in 1961, continues apace with the introduction of the Isabella Concept at the Frankfurt Auto Show. While the company has shown the BX7 and BX5, unremarkable crossover SUVs launched in China, the Isabella Concept promises a more evocative styling sense more in keeping with the marque’s history.

The Isabella also incorporates the company’s ePropulsion system that produces 220 kW or 300 horsepower delivered to all four wheels. Borgward said the car can accelerate to 62 mph in 4.5 seconds, hit a top speed of 155 mph and go up to 310 miles between charges.

Company officials also wanted to let the futuristic design of the vehicle speak for itself. It does have a swoopy cast to the body and the resolution of the rear styling, including the use of brightwork, clearly recalls the Borgward Isabella coupe of the 1950s, which was then the company’s best-selling model.

Also: Check out all of the latest news from the Frankfurt Auto Show

Modern interpretation

The Isabella Concept is a modern interpretation of the legendary and beautiful Borgward Isabella,” said Anders Warming, member of the board of management and chief design officer of Borgward Group AG in presenting the concept. “The carefully coordinated body shape with its smooth transitions creates a perfect balance between rounded organic shapes and precise lines. Our aim was to create stylistic synergies between beauty and technology.”

The design vision shows a simple, yet flowing design that is echoed inside and outside the vehicle. The doors open coach-style with no B-pillar but instead of being hinged, they slide fore and aft. Warming said that in the cabin, “Traditional and innovative interior concepts should effectively complement one another, as they do in our Isabella Concept. The operating and display concept, which features 3D animations and interaction surfaces, is really revolutionary, as is the design of the Surfboard instrument panel and the Scarf center console with its touch display. On the other hand, the interior also includes classic features such as a puristic steering wheel that lacks additional controls, as well as a lounge-like design with individual rear seats that provide the kind of superior comfort one expects of a chauffeur-driven limousine.”

No firm timetable has been given on when we can expect a production version of the Isabella Concept.

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