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Speaking at the company’s annual meeting in Munich, BMW AG Chairman Harald Krüger announced the automaker will add a new range-topping 8 Series Coupe to the lineup. The new luxury 2-door will be previewed later this month as a design study unveiled at the prestigious Concorso d’Eleganza Villa d’Este on May 26.

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“The BMW 8 Series Coupe will build on our tradition of luxurious sports coupes and add a genuine dream car to our line-up–a slice of pure automotive fascination,” noted Krüger. “The 8 Series Coupe will underpin our claim to leadership in the luxury segment. I can tell you today that this will be a true luxury sports coupe.”

Upscale move

Krüger indicated the decision to move significantly upscale with the new 8 Series was part of a strategic shift by BMW AG from smaller models “to focus on the luxury segment where there are high margins to be earned.” Slotting between the 7 Series sedan and the Rolls Royce Wraith, this new 2-door will be positioned well above the automaker’s original 8 Series, a 2+2 GT Coupe produced between 1989-1999.

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Few additional details accompanied the single teaser image of the sleek concept that will appear at the upcoming Lake Como event, although the production version of the new 8 Series Coupe is expected to be based around a version of the platform that underpins the current 7 Series. Convertible and M8 variants also seem highly likely to join the family at some point in the future. While the new BMW 8 Series Coupe will go on sale in Europe next year, trade journal Automotive News has indicated the car will likely arrive here sometime in 2019 as a 2020 model.

More BMW News:

2017 BMW 5 Series Sedan: Leaner, cleaner, smarter, safer

2018 BMW M550i xDrive revealed

2017 BMW M760i xDrive First Test


 

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