Aston Martin Previews AM-RB 001 Hypercar

By Bob Nagy on March 25, 2016 11:00 AM

More a promise of what’s to come than a real representation, Aston Martin and Red Bull Racing have released this first glimpse of a next-gen “hypercar” under development. Codenamed “Project AM-RB 001,” this dream machine embodies the best of Aston Martin’s road-going heritage and Red Bull’s racing technology from Formula One.  The partnership combines the talents of Aston’s Chief Creative Officer, Marek Reichman and Red Bull Racing’s Chief Technical Officer, Adrian Newey.

Aston Martin CEO Andy Palmer said: “Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand. However, this partnership will deliver even more than that. Between Q by Aston Martin Advanced, Red Bull Advanced Technologies and project partner AF Racing AG, we are going to create a car that will excite and stir the imaginations of the car designers of the future and a global audience of sports car enthusiasts.”

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“We are in the process of developing a hypercar that combines the latest in aerodynamics from F1 and the stunning design language of an Aston Martin sports car,” noted Reichman. “The opportunity to collaborate with Adrian and Red Bull Advanced Technologies will be a fascinating experience for everyone involved. Unconstrained by F1 regulations, we have a unique chance to create a car in its most efficient form that will represent the ultimate fusion of art and technology.”

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Those sentiments were echoed by Newey, who is already responsible for the design of no fewer than 10 World Championship-winning F1 machines. “From the age of six I have had two goals in life – to be involved in the design of racing cars, and to be involved in the design of a super car. While the former ambition went on to form my career to date, the latter has always bubbled away, resulting in countless sketches and doodles over the years. The opportunity to now develop and realize those ideas while working with Marek and his colleagues from Aston Martin is tremendously exciting.  It allows us to translate the technology we have developed in F1 into a new arena.” A production version of Project AM-RB 001 is expected to be ready within two years and while pricing has not even been hinted at, expect each of the roughly 100 rumored units to start well north of the $1 million mark.

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