2019 Ram Heavy Duty Laramie Longhorn First Look
- Southwestern-themed styling
- Premium interior features real wood, leather, and steel
- 1,000 lb-ft of torque
- 35,000-lb towing capacity, more than 7,600-lb payload
Following Ram’s unveiling of its all-new 2019 Ram Heavy Duty, the company revealed the Sport, a new trim level for the 2500 and 3500. Next on the docket: the Laramie Longhorn. This upscale Ram Heavy Duty model returns for 2019 with even more luxury touches than in previous Laramie Longhorns. Available on the 2500 and 3500 trucks, the package’s styling cues were inspired by saddles, antique watches, and handcrafted cowboy boots.
As Reid Bigland, Head of Ram Brand explains, “The new Ram Heavy Duty sets benchmarks in ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings. The Laramie Longhorn is filled with more craftsman-like details -- including wood surfaces and 100 percent full-grain leather seats -- than any other truck in the segment. Yet as hard-working heavy-duty trucks, the Ram 2500 and 3500 give maximum effort all day, every day with confidence.”
Two-tone option offered
The Ram Heavy Duty Laramie Longhorn features a chrome slat grille, as well as LED lighting with an adaptive front-lighting system. The truck comes standard with chrome bumpers, tow hooks and side steps, as well as wheel flares. Power side steps are available. There are also two-tone color options, which come with RV Match Walnut Brown bumpers, flares and lower body cladding. (This color is designed to match a popular accent color on RVs and trailers.) New 20-inch wheels are available, and belt buckle-style badges can be seen along the sides of the truck.
On the inside, you’ll find a hand-wrapped 100 percent full-grain leather dashboard, door panels and armrests. The center console, instrument panel, seats and inserts on the door panels have an alligator skin-embossed surface. There are “barn-wood” accents throughout the cabin, and wood tandem doors on the center console. In addition, you’ll find satin-finished warm chrome accents, a brushed nickel metal badge on the center console lid and a burned-in “Longhorn” brand on the upper glove box. There are two two-tone interior colors available, with contrast piping on the seats. Heated full-leather rear seats come standard on the Laramie Longhorn.
Ram hasn’t announced pricing, but the 2018 Ram 2500 Laramie Longhorn Crew Cab starts at $56,140, while the 3500 Crew Cab begins at $57,240. Pricing will be announced closer to its on-sale date.