2019 Ram 1500 Custom Debuts
As part of the launch of the all-new 2019 Ram 1500 pickup truck, FCA is using the new vehicle to showcase aftermarket customization of the vehicle through the company’s Mopar unit. The result is this one-off show vehicle that has a selection of features from the more than 200 parts and accessories available in the Mopar catalog.
“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”
Painted Flame Red, the 2019 Ram 1500 Big Horn Sport 4x4 showcased at the Chicago Auto Show sports a 2-inch Mopar lift kit that delivers additional off-road clearance and an aggressive appearance, while accommodating oversize, large tread 35-inch tires mounted on Mopar 18-inch, 6-lug off-road beadlock-capable wheels with matching trim rings. The large wheel and tire package is accentuated by black off-road wheel flares and off-road cast aluminum running boards.
The 5-ft. x 7-in. bed features a unique Mopar offering that will be available soon — a lifestyle Ram Rack, first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 Specialty Equipment Market Association (SEMA) Show. Large gear can be secured to the truck on the adjustable rack, which can slide all the way up to the front. The carrier mounts on the production utility rails in the bed and is accessible using an aftermarket bed step which lowers for easy access.
Under the hood, a Mopar “Ram Airflow” cold-air intake system boosts performance of the 395-horsepower, 410 lb-ft of torque, 5.7-liter HEMI® V8 engine. Mopar 5-inch dual exhaust tips complete the package. Other exterior touches include matching black Mopar hood graphic stripes, blacked-out Ram emblems and badging, front tow hooks and a Mopar logo hitch plug.