2018 Toyota Tacoma Double Cab

Starting Price: $32,425 (V6) | Price Yours

Above Average: Excellent durability and high resale, capable off-road TRD grade, max towing, standard driver assists

Below Average: V6 Double Cab costs significantly more than the competition, limited infotainment options

Consensus: The gold standard in midsize pickups continues to offer exceptional value coupled with numerous variations to suit just about any need or price point



2018 Ford F-150 SuperCrew

Starting Price: $35,640 | Price Yours

Above Average: Numerous engines and configurations, best-in-class towing, numerous luxury features, high tech driving and towing aids

Below Average: Piling on the options can run the price into luxury car territory

Consensus: America’s best-selling pickup continues to impress with its design, technology and capability


The Ford F-150 and Toyota Tacoma both qualify as pickups, but one clearly is more capable than the other. The F-150 offers more options, power, towing and payload, but it also costs significantly more than the midsize Tacoma. You’ll find the Tacoma easier to drive, park and maneuver, and its smaller size comes in handy when off-roading. The F-150 is loaded with Ford’s best technologies, offering superior infotainment, driver assists and luxury features, not to mention a diesel engine option. However, the Tacoma one-ups the F-150 with its available manual transmission, a feature still preferred by many off-road enthusiasts. The Tacoma has won KBB’s Best Resale Value award every year since its inception, while the F-150 has taken home KBB’s Best Buy award four years in a row.

Toyota Tacoma Advantages

Smaller size makes for easier maneuvering on and off road, standard Safety Sense P, available Qi wireless charging, lower price

Ford F-150 Advantages

Advanced towing and work innovations, class-leading capability, extensive engine lineup


Outside of having four wheels, an open bed and a choice of engines, bed lengths and cab styles, these two very different champions also share exceptionally strong resale values and numerous awards.

Final Recommendation

If you’re looking for a rugged and reliable truck, but you don’t need full-size power for towing and hauling, then the midsize Toyota Tacoma might be an excellent fit. However, if you’re hauling more than 6,800 pounds, need massive payload numbers, a big interior and a bed longer than 6 feet, America’s best selling vehicle is a no-brainer.

  2018 Toyota Tacoma 2018 Ford F-150
Popular Powertrains    
Engine 3.5-liter V6 2.7-liter turbo V6
Horsepower 278 hp @ 6,000 rpm 325 hp @ 5,000 rpm
Torque 265 lb-ft @ 4,600 rpm 400 lb-ft @ 2,750 rpm
Transmission Auto, 6-spd Auto, 10-spd
Fuel Economy 19 mpg city, 24 hwy 20 mpg city, 26 hwy
Also Available 159-hp 2.7-liter I4 250-hp 3.0-liter diesel V6, 290-hp 3.3-liter V6, 395-hp 5.0-liter V8, 375-450-hp 3.5-liter turbo V6 
Warranty 3 years or 36,000 miles 3 years or 36,000 miles
Max Seating Capacity 5 6
Wheelbase 127.4-140.6  inches 145.0-156.8 inches
Overall Length 212.3-225.5 inches 231.9-243.7 inches
Width 74.4-75.2 inches 79.9 inches
Height 70.6 inches 75.6-77.3 inches
Max Payload (Crew Cab) 1,440 pounds 2,890 pounds
Max Towing (Crew Cab) 6,800 pounds 13,200 pounds
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