2018 Ford F-150 SuperCrew

Starting Price: $35,640 | Price yours

Above Average: Capability, comfort, luxury amenities, high-tech towing aids

Below Average: Near-luxury features can mean near-luxury pricing

Consensus: Best-selling truck (and vehicle) in America for a reason


2018 Toyota Tacoma Double Cab

Starting Price: $32,425 (V6) | Price yours

Above Average: Resale value, durability, off-road prowess, standard safety

Below Average: V6 Double Cab gets pricey, limited infotainment

Consensus: Exceptional value, capability and durability make this the gold standard in midsize pickups


The Ford F-150 and Toyota Tacoma are the best-selling trucks in their respective classes. The F-150 tops full-size truck sales – and is the best-selling vehicle in America – because of its best-in-class capability and wide variety of engines, cabs, bed lengths, and trim levels. Another feather in Ford’s cap is that the F-150 also tends to be on the leading edge of technology that makes it easier to tow, haul and enjoy a comfortable interior. Ford continues to advance the full-size truck segment, a move that most notably started when the company switched the F-150 to a military-grade aluminum body and offered turbocharged V6 engines, moves that make the F-150 more efficient without sacrificing capability. In some ways the Tacoma is the more traditional, more conservative of the two. Steel-bodied with infotainment and connectivity features that aren’t as up to date as in other trucks, the Tacoma is a good-looking, reliable truck synonymous with off-road adventures. This midsize truck, proved its mettle with decades of off-road testing, and endeared itself to a large, loyal fanbase. And when it comes to resale value and cost to own data, the Tacoma is a star.

Ford F-150 Advantages

If you are choosing between the F-150 and the Tacoma, know that the Ford’s towing and payload capacity isn’t just far and beyond better than the smaller Tacoma’s, but it’s the best in all full-size trucks as well. The F-150 also offers cool driver assist aids that make it easier and safer to tow; as an example, the truck’s available blind-spot monitoring also covers anything that’s in your trailer’s blind spot. There are easy ways to access cargo, such as the tailgate-mounted side step. And the SuperCrew's rear-seat legroom is exceptional -- even in the middle seat. The Ford’s smaller-displacement turbocharged engines are efficient yet powerful, but for those who want more traditional options, there’s a non-turbo V6 and V8. There’s even a diesel option. And Toyota isn’t the only manufacturer that has a Baja-tested off-road tough truck; for that, you can consider the awesome Raptor.

Toyota Tacoma Advantages

The smaller Tacoma is less expensive to buy, is easier to park, and is easier is maneuver on smaller off-road trails. It may not have the high-tech content of the F-150, but that means there isn’t as much of a learning curve, giving you more time to get in the truck and play. There is plenty of capability in the smaller pickup; paired with excellent resale value, reliability and a low cost to own, the Tacoma continues to be the right pickup solution for a lot of people.

Final Recommendation

Both of these highly recommendable trucks boast an excellent combination of capability, quality and reliability. When deciding between the F-150 and the Tacoma, the first thing you need to do is decide what you want out of your truck. If higher levels of towing and payload capacity, plus a wide range of trim levels, luxury features, and tech-based towing aids are tops on your list, the F-150 is a great choice. However, if your higher priorities are a smaller, reliable and durable off-road pickup that can also do towing and payload duty, the less expensive Tacoma is the one for you.

  2018 Ford F-150 2018 Toyota Tacoma
Popular Powertrains    
Engine 2.7-liter turbo V6 3.5-liter V6
Horsepower 325 hp @ 5,000 rpm 278 hp @ 6,000 rpm
Torque 400 lb-ft @ 2,750 rpm 265 lb-ft @ 4,600 rpm
Transmission Automatic, 10-speed Automatic, 6-speed
Fuel Economy 22 mpg (20 city, 26 hwy) 21 mpg (19 city, 24 hwy)
Also Available 3.3L V6, 5.0L V8, 3.0L diesel V6, 3.5L turbo V6 2.7-liter I4
Warranty 3 years or 36,000 miles 3 years or 36,000 miles
NHTSA Overall Safety Rating 5 Stars 4 Stars
Max Seating Capacity 6 5
Wheelbase 145.0 inches 127.4 inches
Overall Length 209.3 inches 212.3 inches
Width 79.9 inches 74.4 inches
Height 75.5 inches 70.6 inches
Turning Diameter N/A 40.6 feet
Headroom, Front 40.8 inches 39.7 inches
Headroom, Rear 40.3 inches 38.3 inches
Legroom, Front 43.9 inches 42.9 inches
Legroom, Rear 33.5 inches 32.6 inches
Shoulder Room, Front 66.7 inches 58.3 inches
Shoulder Room, Rear 65.8 inches 58.9 inches
Max Payload (Crew Cab) 2,890 pounds 1,175 pounds
Max Towing (Crew Cab) 13,200 pounds 6,400 pounds
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