Most full-size truck buyers are set in their ways. ‘Til death do they part, Ford owners will stick to Fords and GM owners will stick to Chevrolets and GMCs. But a small portion of full-size pickup shoppers are undecided, and are simply looking for the model that best suits their needs. And since this is a segment in which nearly 185,000 units are sold per month, that comparatively small subset of cross-shoppers equates to thousands of prospective buyers.

Enter the 2017 Nissan Titan, the Japanese automaker’s sophomore attempt at appealing to noncommittal truck buyers. As such, Kelley Blue Book’s Editorial staff sought to evaluate Nissan’s latest pickup for a full year year to determine how it fares over the long run. How does it tow? Is it easy to load and unload cargo from the bed? Did anything break? What about ownership costs? We seek to answer these questions and more during our assessment.  But for now, let’s better get to know the newest addition to KBB’s long-term test fleet. 

The Nitty-gritty

In a day and age where $60,000 trucks are becoming commonplace, our Titan Pro-4X’s base $45,020 MSRP doesn’t seem particularly unreasonable. Plus, this build includes such high-end running gear as a locking rear differential, an electronically-controlled 4WD system, off-road-tuned suspension, a 5.6-liter V8 that sends 390 horsepower and 394 lb-ft of torque through a new 7-speed automatic transmission, along with practical standards like LED headlights, navigation with a 7-inch touchscreen, passive entry with push button start, and blind-spot monitoring with cross-traffic alert.

Because we plan to actually use our truck for its intended purpose, we opted for the Utility and Tow Package ($1,820), which bundles together Nissan’s handy Utili-Track adjustable tie-down system, LED box lighting, a retractable bed step, an electronic locking tailgate, extendable towing mirrors, trailer brake control, and the obligatory front and rear parking sensors.

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Interior comfort comes courtesy of the Pro-4X Convenience and Luxury packages ($4,270), the highlights of which consists of heated and ventilated front seats, leather, a heated steering wheel, 2-position driver’s seat memory control, remote engine start, and a 360-degree around view monitor. All told, our 2017 Titan checks in just over $52,000, including destination fees.

Be sure to stay up-to-date on the latest news and notes regarding our long-term Nissan Titan by bookmarking this page. 

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