The all-new 2017 Honda Ridgeline pickup that goes on sale this spring will be spotlighted during the third quarter of this Sunday’s Super Bowl in an amusing ad that features the truck – which offers the industry’s first available truck-bed factory audio system – along with a flock of singing sheep and a talking dog. The spot can now be previewed on a dedicated Ridgeline site and anyone who checks it out and requests additional information on the vehicle will be eligible to win a VIP outing with this new Honda at “Camp Ridgeline” in San Antonio, Texas.

Also: Class of 2016 -- New Cars Ready to Roll

For 10 lucky entrants in the Ridgeline sweepstakes and their guests, the Camp Ridgeline experience will entail a three-day/two-night all-expenses paid weekend getaway to take part in a Ride-and-Drive Event at the Rio Cibolo Ranch. Complete rules and more details can be found on the site.

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