Starting today, visitors to and the Acura social media channels can preview a 30-second TV spot the automaker will use to help launch its new 2017 NSX during the first quarter of the Super Bowl 50 broadcast on February 7th. While the intro ad -- which features Van Halen’s classic “Runnin’ with the Devil” as its musical backdrop -- offers a fast-paced, high-energy snapshot of the eagerly awaited supercar, this early look also provides an opportunity to win a VIP experience with the new NSX.

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The key to that firsthand NSX encounter requires viewers of the ad to enter a sweepstakes, which happens automatically when they generate a pre-populated tweet that features the spot using #DriveAcuraNSXContest and tag a friend. The sweepstakes also will be accessible via Acura’s Twitter and Facebook pages. Fans also can check out an expanded 60-second version of the NSX ad on YouTube along with a countdown clock that ticks off the time until the NSX configurator goes live on February 25th.

More Acura News…

2017 Acura NSX to start at $157,800

2016 Acura ILX First Review

2016 Acura MDX adds features and a new 9-speed automatic transmission


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