2016 Toyota Prius C adds Persona Series
The 2016 Toyota Prius C bolsters its four-trim-grade lineup with a new Persona Series Special Edition and also introduces a new Toyota Safety Sense C (TSS-C) option for the Prius C Three and C Four models. This addition bolsters the Toyota Star Safety features standard on all Prius C variants with a Pre-Collision System, Lane Departure Assist and Automatic High Beam headlights.
Spun from the volume-leading Prius C Two, the Persona Series Special Edition will match its Black exterior color with Electric Lime or Cherry Pearl accents on the grille, headlight and side-window trims as well as on the exterior mirror housings and inside rear-view mirror shell. To be built in a limited run of 1,500 units, it also includes unique 15-inch 8-spoke black alloy wheels and a "Persona Series" badge.
Unlike the all-new 2016 Prius, the entry-level Prius C is basically a carryover. All family members will continue to be fitted with the same gas/electric powertrain as in 2015, again backed by an electronically controlled CVT automatic and earning EPA marks of 53 mpg in the city and 46 mpg on the highway. The most affordable Prius C One variant opens at $20,395 with the C Two starting at $21,195. The Prius C Three commences at $22,620 and the C Four at $25,330 - each reflecting a $20 bump over 2015. The new 2016 Prius Persona Series Special Edition lists at $22,190.
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