2015 Scion iQ to say sayonara

By Bob Nagy on January 21, 2015 2:25 PM

It looks like the diminutive Scion iQ is heading into its final lap here in America. According to Bloomberg, Scion boss Doug Murtha said the least popular member of the family won't be staying around "for too much longer." While Murtha did not provide an official departure date, a well-informed Scion source confirmed to us the iQ is on a short leash and not to anticipate a 2016 model. 

Also: The Class of 2015 -- New Vehicles Ready to Roll

Launched here with great promise as a 2012 model, the fuel-sipping iQ city car never achieved its hoped for "urban icon" status. Although easy to maneuver and possessing the best combined fuel economy of any non-hybrid in America, the tiny 3-door's size and less-than-compelling cost-to-benefit ratio did little to endear it to many. After watching the iQ's already marginal sales numbers fall by nearly 50 percent in 2014 -- to just 2,040 units - Scion execs finally made the decision to punch its ticket and focus marketing efforts on more mainstream offerings. 

Also: Kelley Blue Book Best Buy Awards of 2015

The iQ's looming departure is only the start of what will be a year of major transition for Scion, which saw its overall sales here decline by 15 percent during the previous 12 months. Production of the xD ended last July and no direct replacement due for the aging xB. Still, Toyota's youth-oriented division has announced it will introduce three new models during the course of the next three years. The first two of these fresh faces will arrive by the end of 2015 in the form of a new iM hatchback that was previewed in concept form at the Los Angeles Auto Show last fall and a compact sedan -- Scion's first-ever conventional 4-door offering. Both will make their formal debuts in April at the New York Auto Show. There's still no word on the specific timing or body configuration of the third vehicle.

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