2015 Ford Focus EV cuts price $6,000
Ford has announced a $6,000 reduction in the base price of the 2015 Focus Electric in an attempt to generate more buyer interest in its ultra-green but disappointingly slow-selling compact EV. With its new pricing in place, the 2015 Focus Electric will start at $29,995 before any federal, state or local incentives compared to the Nissan Leaf which opens at $29,860. The $6,000 price slice also will apply to all unsold 2014 Focus Electric models now in dealer showrooms.
Currently the country's most popular electric car, Leaf sales have already topped 21,800 units in calendar 2014 while the Focus Electric barely exceeded 1,500. This marks the second time in two years Ford has reduced the price of entry this 5-door hatchback to help spur consideration by EV shoppers. The first was in July 2013 when a $4,000 drop was announced for the 2014 model that brought the car's MSRP down to $35,995.
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