In keeping with its longstanding tradition, Kia has just revealed the first of what we can expect will be many limited-run variations on the all-new Soul. Drawing a good deal of its exterior inspiration from the automaker's cool Track'ster Concept that appeared at the 2012 Chicago Auto Show, the 2014 Kia Soul Red Zone Special Edition pops its profile by adding a full body kit that includes recast front/rear fascias, unique side sills and a revamped grille along with upgraded 18-inch alloy wheels wrapped in 235/45 tires. To complement its basic White exterior, all of those bespoke Red Zone enhancements also feature a touch of contrasting crimson.

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The cabin treatment of the Soul Red Zone Special Edition reflects a similar approach, only here the scarlet accenting serves as a counterpoint to the basic black theme found on its cloth-covered seats, leather-wrapped steering wheel, sport pedal set and carpeted floor mats as well as to various other elements from the dash speaker garnish to the air vent surrounds. Based on a Kia Soul Plus model, the Red Zone Special Edition carries over the standard 164-horsepower/2.0-liter 4-cylinder direct-injected engine and 6-speed automatic transmission. Other key features include a full complement of power assists, cruise control, remote keyless entry, Bluetooth, an AM/FM/MP3 audio system, Sirius Satellite Radio and a Rear Camera Display.

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"The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009," said Michael Sprague, executive vice president, marketing & communications, KMA in announcing this variation on the new-gen model. "The Red Zone Soul underscores that independent spirit." Pricing for the 2014 Kia Soul Red Zone Special Edition will be released closer to its on-sale date.

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