Just like the finely crafted watches that hail from this Swiss city, the new cars on display at the Palexpo exhibition hall during the 2014 Geneva Auto Show exude the timeless qualities of luxury, technology, sport and precision. 

Among the top luxury makes, Mercedes-Benz is showcasing its 2015 S-Class Coupe, which deftly blends high style and cutting edge technology in a new flagship hardtop. Sporting interests will have plenty to choose from with a crowded field that features the debuts of the now-turbocharged 2015 Ferrari California T, Lamborghini's much anticipated Huracan replacement of the Gallardo, McLaren looking to push its Italian rivals with the 650S coupe and convertible, which is sort of a super 12C, and of course, Koenigsegg is seeking to shake up the supercar world with its Agera One:1.

It's also a big show for both Audi and BMW, the former showing a duo of S models (the S1 hatch and S3 cabrio) that unfortunately aren't slated for U.S. export, along with the next generation TT. BMW will show its first new model based on a front-drive chassis developed with Mini in the form of the 2 Series Active Tourer and launches a new 4 Series Grand Coupe. 

Volvo is looking to flesh out its vision for the future with the third of a series of concepts outlining this new direction, while the Hyundai Intrado concept is a take of what the second generation of the Korean automaker's fuel cell EV may look like. There's also wacky concepts, like Rinspeed's autonomous XchangE Concept, which is based on a Tesla Model S. As ever, Geneva promises to be a feast for the eyes and the senses. Here's an early look at what to expect and an invitation to return as we cover the new model launches as they occur up to and through the March 3-4 press days.

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