ZIP code

2011 Kia Soul White Tiger and Soul Hamstar Concepts

Continuing its tradition of using its youth-oriented compact crossover as a platform from which to spin affordable limited edition packages, Kia revealed a pair of new one-offs that it confirms have "production intent" at the SEMA Show.

The 2011 Kia Soul White Tiger Concept draws its inspiration from this year's Asian Lunar year animal. Based on a Soul+ model, it sets off an all- white exterior with distinctive tiger-themed graphics while the interior is trimmed in black leather. In addition to its grey side stripe appliqués and cat-claw variation on the rear hatch, the Soul White Tiger Concept kit includes color-keyed bumpers, a sport spoiler, alloy fuel-filler door, black fender vents and unique white-finish/five-spoke alloy wheels. Inside, the premium seating appointments get complemented by the addition of heated front buckets, leather wrapping for the steering wheel and shift knob, push-button starting, illuminated sill plates and special sport-design floormats with contrast stitching.

Playing off of the continuing popularity of its incredibly popular series of award-winning Soul ads that feature a hip-hop hamster set, the 2011 Kia Soul Hamstar Concept takes a bit more urban tack, melding unique graphics with character cues culled from the recently introduced Hamstar apparel line. The exterior of the high-profile Hamstar Concept matches bright red paint with a various touches of contrasting black trim elements. Highlighting the look is a hood appliqué that teams the signature "Star" logo with off-black matte-finish side stripes that Kia contends are reminiscent of warm-up pants. Its street-smart character is further set off by 18-inch alloys that feature a polished-aluminum and gloss-black finish. The red/black motif continues inside, as well. The seats are covered in a sport cloth that mixes the two colors while black chenille stars accent the back side of the front headrests. Custom Hamstar floormats and a rubberized Hamstar badge complete the look.

While no pricing was released for either of these new Soul variants,
Michael Sprague, vice president of marketing & communications, KMA, did confirm that at least the production version of the 2011 Kia Soul White Tiger will be hitting the showrooms in the coming weeks.

New Car Spotlight


Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted automotive partners.

To continue on our site, simply turn off your ad blocker and refresh the page.