2010 New York Auto Show Top 10 #3
2011 Hyundai Equus
In a clear case of history repeating itself, the latest product of Hyundai's upwardly mobile ambition was developed with flagship sedans like the Lexus LS squarely in its sights. The horse-evoking name and bird-inspired logos notwithstanding, the upstart Equus indeed appears fully capable of siphoning buyers from more traditional luxury automakers - just as Lexus did only a couple short decades ago. Hyundai says the 2011 Hyundai Equus will start between $50,000 and $60,000 when it goes on sale this summer.