2010 Geneva Auto Show: IED Tesla EYE Concept
A collaborative effort between two genuinely innovative forces in today's automotive world, the IED Tesla EYE Concept offers a look at what one day might serve as an affordable "status symbol" for young, cosmopolitan buyers interested in a clean, green 2+2 sports car. Tesla provided the impetus for this exercise, calling for a new kind of variation on the theme that would offer a generation of web-savvy, digital road warriors a vehicle with engaging features and impressive performance at an "accessible" pricepoint. However, it was a group of 11 students from the prestigious Istituto Europeo di Design of Turin (IED) who actually created the full-size EYE Concept model as part of their Master of Arts in Transportation Design work experience.
Visually, the IED Tesla EYE Concept takes the notion of contrasting positive/negative surface area and aggressive body contouring to unique levels in an attempt to present a singular new visual experience. Its prominently arched wheelwells are filled with custom Pirelli Tires on bespoke OZ Racing lightweight alloy wheels, both manufacturers also serving as collaborating partners in the IED/Tesla effort. However, save for indicating that it was conceived around Tesla's EV architecture, the IED press release offered no mechanical details on the EYE Concept. It did note that the project was supervised Tesla's chief designer Franz von Holzhausen and coordinated by two more high-profile players in Italy: Luca Borgogno, a senior designer with Pininfarina and Andrea Militello, a senior Fiat designer.