2010 Geneva Auto Show: GQbyCitroen Concept

A collaborative effort between the men's style publication GQ Magazine and Citroen, this striking one-off GT was created to serve as "the ultimate gentleman's drive." The first-ever such undertaking by a British magazine and an automaker can only be viewed as an unqualified success.

Following the design brief of GQ's editor Dylan Jones to create "something practical something cool and something idiosyncratic" with a definite "want factor" that would embody "the look, feel and 'drive' like the sort of car no sane man could choose to ignore." To bring that lofty mission statement to life, a creative team led by Mark Lloyd, chief designer of Citroen's International Projects, revisited the classic GT theme with new eyes.

The car's elegant proportions, sweeping contours and Citroen-signature concave rear glass are complemented by rear-hinged coach doors that ease access to an equally enticing interior. To help ensure that its spacious cabin reflected tastes of a typical GQ reader, responsibilities for detailing and upholstery materials were handled by Patrick Grant, creative director of E.Tautz, a famed Savile Row tailoring firm.

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Rounding out the package with suitably in-character performance, the GQbyCitroen features a plug-in hybrid powertrain. While the electronic details of the system were not made public, the conventional of the equation includes a 1.6-liter direct-injected four-cylinder engine and the total package will take the car from 0-60 mph in 4.5 seconds and carry it on to an electronically limited top speed of 155 mph.

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