2010 Geneva Auto Show: 2011 Audi A1
One of many high-profile players on its display stand in Geneva, the production version of the Audi A1 bowed in looking every bit a serious competitor to grab young, hip, urban professionals who might otherwise be pondering the likes of a Mini. For the moment, Audi still maintains it has no plans to bring this slick three-door hatch or any of its likely model extensions to the U.S. in the foreseeable future, but it does admit that could change depending on the market situation.
Interweaving Audi signature styling cues with crisply tailored sheetmetal that displays its own contemporary flair, the new A1 has undeniable street presence which is reinforced by an equally well-styled, generously- equipped and user-friendly interior treatment in both the Attraction and upline Ambition trim levels. To add even more appeal, Audi will offer a wide range of high-end options for the A1, including a navigation package and premium sound systems as well as an S-line Sport package for the Ambition version. Numerous other personalization items are also available on both a factory and dealer level.
At launch, the Audi A1 will be available with a choice of four turbocharged engines, two gasoline -- including the top-line 122-horsepower/1.6-liter turbo four -- and two diesels. All will offer both a five-speed manual and optional seven-speed S-Tronic dual-cutch automatic transmission and be fitted with mileage-enhancing start/stop technology, as well as an energy recuperation system that helps trim loads on the alternator. To better exploit the capabilities of its sport-tuned suspension, the entire A1 family will also benefit from an enhanced stability control package that includes an electronic differential lock.