Whether it's more power, extra equipment or even dropping the sticker price, Dodge is aggressively moving and shaking virtually every member of its 2010 product lineup. Special emphasis went into repackaging and renaming various members of the Avenger, Caliber, Challenger, Journey and Nitro lines, while the legendary Viper, which was presented in its final-year glory last month in Los Angeles, turned up on the stand to add a bit of eye candy to the mix.

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2010 Dodge Challenger Plum Crazy Limited Editions

Revisiting the bygone days of its ponycar heritage, Dodge has brought back Plum Crazy Pearl Coat paint for a pair of Hemi-powered 2010 Plum Crazy Challenger Limited Edition models. While the R/T version packs a 5.7-liter/376-horsepower iteration of the engine and the SR8 gets a 6.1-liter that makes 425 horses, both share plenty of head-turning potential and offer optional Katzkin leather seats done in white leather with purple accent piping to complement their own model-specific equipment and cosmetic touches. Available for order now from Dodge dealers nationwide, the Dodge Challenger R/T Classic Plum Crazy Limited Edition lists at $35,140 and the Challenger SRT8 Plum Crazy SRT8 Limited Edition stickers at $44,155.

2010 Dodge Avenger Express/Heat

This mid-size sedan hopes to build buyer buzz with two packages. The 2010 Avenger Express cuts $1,000 off of the price of the previous base SXT while adding items like Uconnect Phone, iPod Control, auto-dimming rear-view mirror, SIRIUS Satellite Radio, power driver's seat, heated premium cloth seats, heated exterior mirrors, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, steering-wheel mounted audio controls and 17-inch aluminum wheels. The Avenger Heat, which stickers $1,500 below the R/T it replaces, gains 18-inch alloys, foglamps, a rear spoiler, and Boston Acoustic speakers. It also offers a Boost option that swaps the 173-horsepower 2.4-litre four for a 235-horse/3.5-liter V-6 and adds a performance suspension and six-speed AutoStick transmission.

2010 Dodge Caliber Express/Mainstreet/Heat/Uptown/Rush

Beyond treating it to a much-needed and quite effective interior redesign, Dodge is playing the name game with its five-door compact hatch which arrives in dealers this spring. All versions will offer greater comfort, style and functionality inside as well as gain more bundled features. The value-oriented 2010 Caliber Express nets a full range of power assists, air conditioning, keyless remote, Uconnect Phone, iPod Control, SIRIUS Satellite Radio, cruise control and anti-lock brakes while the Caliber Mainstreet adds items like 17-inch aluminum wheels, touring suspension, fog lamps, folding front-passenger seat, 60/40 split-folding and reclining rear seat, touring suspension and pairs its 158-horsepower 2.0-liter four with a standard continuously variable automatic treansmission. Building on the Mainstreet, the Caliber Heat brings a full sport suspension, 18-inch wheels, five-speed manual transmission and dedicated cosmetic tweaks. The Caliber Rush nets a 2.4-liter/172-horsepower engine upgrade, auto climate control, a premium audio system with Media Center 430 radio and a 30-gigabyte hardrive, and it own special graphics. For the ultimate trip, the Caliber Uptown brings leather seating, a Boston Acoustics/MusicGate Power stereo and more.

2010 Dodge Journey Express/Hero/Heat/Crew/Uptown

New designations bring a longer roster of standards to all iterations of this mid-size, front-drive/all-wheel drive crossover, with even the base 2010 Dodge Journey adding items like 17-inch aluminum wheels, cruise control, sunscreen glass, body-color mirrors and floor mats. Choosing the Express upgrade brings 5+2 Flexible Seating. Replacing the SXT, the new Hero trim swaps the 173-hp inline-four for a 235-hp V6, and gets a six-speed AutoStick transmission and 19-inch alloy wheels. Moving up to Journey Heat spec nets features like premium audio, Uconnect Phone, iPod Control, SIRIUS Satellite Radio, remote start, Electronic Vehicle Information Center (EVIC) and a HomeLink universal transceiver while the Journey Crew brings the 5+2 Flexible Seating Group, auto climate control, a premium gauge cluster, and rear-seat DVD system. The top-line Journey Uptown richens that by adding leather upholstery, a sunroof, and a navigation system with real-time updates, a 30-gigabyte hard drive and rear-view camera.

2010 Dodge Nitro/Heat/Detonator

The 2010 Nitro gets recast in Heat, Detonator and Shock trims, all now offering the more potent 26-horsepower 4.0-liter V6 as standard. Other upgrades to the new base Nitro Heat line include 20-inch aluminum wheels, a 368-watt premium audio system, deep-tinted glass, Uconnect Phone, iPod Control, SIRIUS Satellite Radio, an auto-dimming rearview mirror, speed control and a security alarm. The Nitro Detonator, shown here, adds equipment that was formerly optional on the SXT model plus unique exterior and interior graphics, 20-inch Mopar polished/painted wheels, an enhanced sound system, rear park assist and remote start while the Nitro Shock takes it up a click by adding heated leather seats and a sunroof.

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