2009 New York Auto Show: VW Puts Rabbit Back in Hat, Goes Golfing

By Editors on April 8, 2009 4:29 PM
It may have seemed like a good idea to Volkswagen of America marketing execs in 2006, but resurrecting the U.S.-only Rabbit designation for a car sold everywhere else as the Golf has not exactly resulted in the hoped-for marketing magic. Given that fact, the firm plans to broom the bunny and re-adopt the Golf moniker here starting with the sixth-generation 2010 models that will make their American debut in New York. Calling this reversion "an important step in realigning with our global heritage," Volkswagen of America's COO Mark Barnes added that the Golf nameplate remains the company's global best seller and has accounted for more than 26 million units worldwide. On sale this fall, the new Gen VI Golf will be offered in both three-door and five-door hatchbacks that boast more refinement and enhanced interior appointments. The existing base version with a 170-horsepower/2.5-liter five-cylinder gasoline engine gets joined by a TDI model fitted with VW's 140-horse/four-cylinder clean turbodiesel engine. Also making its North American debut is the new VW GTI, which features similar upgrades but retains its existing 2.0-liter/200-horse turbocharged four-cylinder engine.
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