Even with the large amount of automotive information available on the internet, many people still purchase new cars within only a few days of making the decision to buy. This leaves a huge opportunity for a buyer to be sold a car, that he or she may not actually have wanted, rather than making an informed purchase decision to buy a car.
Remember, as the buyer, you should be the one in control throughout the entire process, and you should be making many choices along the way before you even step into a dealership. With so much reliable information available, even if you already have a strong preference about the vehicle you want, if you take some time to do some research and be open-minded you may be pleasantly surprised by the outcome.
Here's one way to start: Take a look at the following list of different types of shoppers and decide which one best describes you. After that, begin your vehicle search by using one of the convenient short cuts shown below, or simply follow all 10 Steps to Buying a New Car to cover all the bases.
Value Shopper You want a good price, but you are willing to pay for quality. Short Cut: Check out J.D. Power quality ratings on the vehicles you are interested in.
Image Shopper You are concerned with what your vehicle says about you. Does it project a desirable image? Short Cut: Review the top most researched vehicles in the category you're shopping.
Methodical Shopper You enjoy the chase as much as the conquest, and cover every base, becoming somewhat of a new-car expert. Short Cut: Go through the entire "10 Steps to Buying a New Car" process.
Safety-Conscious Shopper You want a safe and reliable vehicle you can trust to keep you and your family safe on the road. Short Cut: Read about the National Highway Traffic Safety Administration's new Government 5-Star Safety ratings system
Whatever your shopping style, the information you gather and the effort you put into the process will serve you well and help you avoid the buyer's remorse that often accompanies automotive purchases.