For Volvo, it's all about safety.
In the world of cars, every manufacturer has a feature that it uses to separate it from the crowd, a marketable characteristic that will draw in potential buyers. Over the years, Volvo has rightfully promoted itself as a pioneer in automotive safety, much like Hyundai has led the charge with warrantees and Honda has done with fuel efficiency.
There was a time when Volvo safety could be described in one way: boxy. The 240 sedan, for example, was built like a tank.with equal visual appeal. Thankfully, today's line of Volvo cars and SUVs provides the protection the brand is known for, as well as what are arguably some of the most attractive models on the market. Those include the small Volvo S40 sedan and its wagon counterpart, the Volvo V50; the P1800-esque Volvo C30 hatch and sexy Volvo C70 hardtop convertible; the more substantial Volvo S60 (replacement for the Volvo S70) and Volvo S80 sedans; the Volvo V70 wagon; and a trio of utility vehicles comprised of the Volvo XC60, Volvo XC70 and Volvo XC90. Base prices range from about $23,000 for a C30 to about $40,000 for the C70.