KBB Editors' Overview
By KBB.com Editors - Updated Date: 8/23/2013
The 2014 Yaris is Toyota's least-expensive car. That in itself may be a strong enough proposition for buyers simply seeking cheap, basic, reliable transportation. And in those respects the Yaris continues to succeed. But newer, more exciting and better-equipped subcompact hatchback competitors abound. Rivals like the Chevrolet Sonic, Nissan Versa Note, Ford Fiesta, Hyundai Accent and Kia Rio offer powertrains that are more powerful and/or more fuel-efficient, in addition to creature comforts such as heated seats and navigation that are not available on the Yaris. The Yaris is adequate for those who just want a basic, no-hassle car with Toyota's reputation for quality and good resale value. But even in this price-sensitive segment, more appealing cars are fighting for your consideration.
You'll Like This Car If...
If you're looking for a small and fuel-efficient car, the Toyota Yaris hatchback definitely meets those criteria. And in addition to its budget-friendly starting price of around $15,000, the Yaris holds its value well over the years.
You May Not Like This Car If...
The Yaris isn't exactly a looker, nor is it known for smile-inducing driving manners. The Ford Fiesta, Kia Rio and Chevy Sonic are more expressive, while the Honda Fit and Mazda2 feel more agile for drivers who like to take corners with gusto to enliven a commute.
What's New for 2014
Daytime running lights are now standard on all Yaris models. Other than that, Toyota's small hatchback, available with three doors or five, remains the same for 2014.
The 2014 Yaris offers few surprises behind the wheel. With 106 horsepower, its small 4-cylinder engine is acceptably strong under moderate acceleration around town but feels strained when more is asked of it or when the cabin is full of passengers. The automatic transmission is a dated 4-speed, but it's eager to downshift when more power is required. The 5-speed manual transmission feels rubbery and isn't very pleasing to operate, unlike the crisp-shifting manual in the Honda Fit and Chevy Sonic. Top-line SE models offer slightly better dynamics thanks to a sport-tuned transmission and electric power steering. At up to 37 mpg for manual transmission models, fuel economy is a strong point but can't match the 40 mpg of the Versa Note with a continuously-variable automatic transmission (CVT). Competitors such as the Kia Rio and Hyundai Accent use more powerful and sophisticated direct-injection engines and 6-speed automatic transmissions for a similar price.
Now standard on every Yaris, this system makes it far safer to drive and talk on the phone, lessening the risk of distracted driving.
The Yaris' bevy of airbags complements Toyota's Star Safety system, which includes stability and traction control, antilock brakes, and Smart Stop Technology, which cuts engine power should the brake and accelerator pedals be pressed simultaneously.
For vehicle details and pricing notes…