Toyota Tundra CrewMax
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Toyota's Entune infotainment system makes its way into the Tundra pickup for the 2013 model year. In addition, the TRD Rock Warrior Package is now available for Limited models.
The 2012 Toyota Tundra pickup has its options list simplified to a few well-equipped packages, adding a new Chrome Package on Double Cab and CrewMax models. The Limited and TRD Rock Warrior trims gain a standard rearview camera.
Given the hype surrounding the introduction of Toyota's all-new Tundra, you'd think Toyota's product team had discovered at least a cure for the common cold. A full-size truck from Toyota is big news and, after Toyota's two previous attempts at the full-size market (the T-100, introduced in 1993, and the first-generation Tundra, introduced in 2000), it does heighten expectations. The newest Tundra is not, however, the reinvention of the pickup. Rather, with its new Tundra, Toyota hopes to hit the sweet spot in the marketplace and, while not reinventing the pickup, its launch significantly raises the stakes in the full-size segment.
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