By Matt Degen
KBB Expert Rating: 7.0
The RAV4 is the crossover SUV that takes credit for starting the segment back in 1995. Nearly two decades later, crossover SUVs have exploded in popularity because of their versatility, fuel economy and car-like handling. 2013 marks the fourth generation for the revamped RAV4. With it, Toyota's smallest SUV receives a much-needed styling update, new technology and more miles per gallon of gasoline. Class-leading interior room remains. Buying the newest RAV4 is now a simpler affair with fewer choices: just three trims, one engine and one transmission. An all-electric version with the old body style remains for sale in California. The RAV4 can't quite match the comfort of archrival Honda CR-V or the driving dynamics of the Ford Escape, but it remains a well-rounded SUV with a history of reliability and good resale value.
If a smaller, well-equipped SUV with seating for five and good fuel economy is on your to-buy list, it's hard to ignore the RAV4. Sharp looks, competitive pricing and a strong reliability history further bolster its appeal. Those seeking an all-electric SUV will only find it in the 2013 RAV4 EV.
The new RAV4 doesn't have the most powerful engine, the best fuel economy, or the lowest price in this segment. More power can be had in the Ford Escape, Kia Sportage, and Hyundai Santa Fe Sport, while the Mazda CX-5 has a lower starting price and a higher fuel-economy rating.
What's New for 2013
The RAV4 receives fresh styling inside and out, a standard 6-speed automatic transmission, rearview camera and touchscreen control center, and safety technology such as blind-spot monitoring. Gone are the 3rd-row seat and impressively powerful V6 engine available in past models. 2013 RAV4 EV models are unchanged from their 2012 debut models.
Driving Impressions The 2013 Toyota RAV4 feels well-balanced in just about every way. With a 0-60 mph time under nine seconds, off-the-line acceleration is adequate for getting up to speed on freeways...
without fear of being rear-ended by a semi-truck. Steering feel and overall comfort are good for this class of vehicle. In addition to the normal driving mode, the RAV4 now features a "Sport" mode that quickens throttle response and sharpens the steering response. The "Eco" mode, conversely, mutes throttle response in an effort to be more miserly with fuel, but we found ourselves quickly turning it off since it made acceleration feel laggardly. The RAV4 EV, meanwhile, is one mean green machine. With peak torque of 273 lb-ft from its electric motor, the RAV4 EV is surprisingly quick. In sport mode it can zip to 60 mph in seven seconds. In ordinary driving the RAV4 EV felt comfortable and composed. Its EPA-rated range is 103 miles.BLIND-SPOT MONITORING
Once a safety feature reserved for luxury vehicles, this option is now available in the RAV4 to warn you when drivers enter the side area of your vehicle that you can't see. Additionally, the system has Rear Cross Traffic Alert to warn you when other vehicles are approaching as you back up.
CAVERNOUS CARGO CAPACITY
Toyota's team has again worked their interior design magic to create even more room in the RAV4. Cargo volume behind the front seats has increased to a class-leading 73.4 cubic feet, and with rear seats that fold flat, all that real estate is easy to fill and use.
Interior
Now coming only as a 2-row, 5-passenger affair, the 2013 RAV4's interior appears two steps ahead of the last model. Even base LE trims have contrasting colors, always a good antidote for blandness. The only piece out of step is faux carbon-fiber cladding around the door stills and gearshift lever. Leather is no longer an option in top models, which now receive a leather-like material called Softex that's also in the RAV4 EV. We found the driver's seat comfortable even in base models with cloth, and especially so in the Limited trim with Softex and added lumbar support. The ability to drive in Eco or Sport mode is nice to have, but accessing the buttons low in the dash is awkward while driving. Rear legroom has decreased, but is still good. One-pull folding rear seats are easy to operate.
Exterior
One of the biggest aspects of the RAV4's 2013 redesign is something that's missing: the spare tire that has resided on the rear of these SUVs ever since they were tiny 2-door runabouts in the mid-1990s. That isn't the only relevant change at the RAV4's posterior. The compact SUV now has a rear door that swings up instead of out, which makes it easier to access and helps shield you from rain as you load groceries. Top-line Limited models feature a power liftgate that can be adjusted to raise to a customized height. The limited-production RAV4 EV retains a modified body from the last-generation RAV4.
The 2013 RAV4 is available in three trims: LE, XLE and Limited. Base LE models come nicely equipped with 6-speed automatic transmission, 6.1-inch touchscreen display, rearview camera, Bluetooth connectivity, and an AM/FM/CD audio system with six speakers and auxiliary/USB inputs. XLE trims add a power moonroof, 17-inch allow wheels, dual-zone climate control, and front seats with extra bolstering and French stitching. Limited models are highlighted by a power liftgate, Softex leather-like seating (heated in front), 18-inch wheels, leather-trimmed steering wheel, and push-button starting. RAV4 EVs are loaded with features like dual-zone climate control, navigation display and Toyota's Entune smartphone-enabled system. 2013 RAV4s have eight airbags (six for the EV), antilock brakes, stability control, and traction control.
All trims of the RAV4 can be had with all-wheel drive, which enhances traction in wet weather and on dirt roads. Other options vary by trim level and include a navigation system with Toyota's Entune telematics system that includes voice recognition and various apps for everything from making reservations to finding sports scores, JBL premium audio system with 11 speakers, and blind-spot monitoring with rear cross-traffic alert. For the RAV4 EV model, a Level 2, Leviton 240-volt home charging system is available.
The 2013 RAV4 is powered by a 2.5-liter 4-cylinder engine that makes 176 horsepower, enough to get the SUV up to speed in a decent – but not the quickest – manner. Front-wheel drive is standard and all-wheel drive is optional. Fuel economy has improved to up to 31 mpg/highway, and the 2013 RAV4 will eagerly tow up to 1,500 pounds. The limited-production RAV4 EV has an AC induction motor, lithium-ion battery, and single-speed automatic transmission. All RAV4 EV models are front-wheel drive and not rated for towing. Charging can take over 40 hours on a standard 120-volt outlet, but decrease to as low as five hours on a 40-amp, 240-volt outlet.
2.5-liter inline-4
176 horsepower @ 6,000 rpm
172 lb-ft of torque @ 4,100 rpm
EPA city/highway fuel economy: 24/31 mpg (front-wheel drive), 22/29 mpg (all-wheel drive)
AC induction motor
154 horsepower
273 lb-ft torque
EPA city/highway fuel economy: 78/74 mpg equivalent
Range on a full charge: 103 miles
The Manufacturer's Suggested Retail Price for the 2013 Toyota RAV4 starts just over $24,000. A top-of-the-line Limited edition with all-wheel drive and options can reach around $30,000. The RAV4 EV costs just over $50,000 before incentives. At its starting price, the new RAV4 is in line with the Honda CR-V and Ford Escape, two of its strongest competitors. Other Asian compact SUVs, such as the Kia Sportage, Mazda CX-5, and Nissan Rogue, start at lower prices. On the other hand, because of the RAV4's simpler trim level and minimum of extra add-ons, you don't have to worry about reaching the mid- to high-$30,000 prices that can come with other loaded vehicles in this segment. Before buying, be sure to check the KBB.com Fair Purchase Price to see what others in your area are paying for the new Toyota RAV4. In terms of resale price, we predict that the RAV4 will retain its value well in the years to come.
To compare current market prices, check out KBB.com's car classifieds to view the new and used Toyota RAV4 vehicles for sale near you.
Based on 18 Ratings for the 2013 models.
Review this carBy CharJoe (OH) on Monday, July 29, 2013
I own this car - My approximate mileage is 500
overall rating 9 of 10rating detailsPros: "Fair Price, great options and fun to drive."
Cons: "Would prefer real leather to the syn leather."
Likely to recommend this car? (1-10): 10
"I purchased the Limited with the BSM (blind spot monitor). This vehicle has all of the options that you would expect on a more expensive vehicle. Handling is very good and the 2.5 liter engine has plenty of pep. Good room in the rear. The power liftgate is great."
1 person out of 1 found this review helpful
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By Bill (MO) on Friday, July 19, 2013
I own this car - My approximate mileage is 3,400
overall rating 10 of 10rating detailsLikely to recommend this car? (1-10): 10
"Just bought a new 2013 Toyota Rav4 and I'm quite satisfied with my decision. My in-laws currently drive a Cr-v, and had us thinking we might go that route as well. After driving the CR-V and Mazda CX-5, the Rav4 seemed to be the best choice, and I couldn't be happier."
4 people out of 5 found this review helpful
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By Mimi (NJ) on Friday, July 19, 2013
I own this car - My approximate mileage is 500
overall rating 9 of 10rating detailsPros: "Comfortable, spacious, luxurious looking"
Cons: "Miss the 6 cylinder feel ..this engine is ok"
Likely to recommend this car? (1-10): 9
"I have had several Toyotas..most recently a Camry ..132,00 miles and still running so i was looking at a car without the pressure of needing a new car..I have not purchased a brand new car in many years so buying a brand new one was different. I have wanted a small sized SUV but was considering a Nissan Rogue because i did not like the old body of the RAV4..Happily,Toyota changed the body image of the 2013..I was going to get the XLE but fell in love with the LTD because of the updgrades..including leather seats,heated seats...I am glad I made this choice..we took this car on our vacation to Williamsburg, Va and it was a pleasure."
2 people out of 3 found this review helpful
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By GeeGee (FL) on Tuesday, July 16, 2013
I own this car - My approximate mileage is 500
overall rating 10 of 10rating detailsPros: "XLE offers more in the base package than competion"
Cons: "Not found any yet."
Likely to recommend this car? (1-10): 10
"Bought 2013 XLE 2WD on 6/24/13. Had the most bang for the buck.Only up grade was leather seats ("soft tech" which is not really leather but it looks good). Did not order sealant but vehicle came with it.Dealer did not add cost since I specifically stated I did not want when order placed. It is very compact but works well for us. My husband is 6' 2" and I am 5' 11". Ordered black w/beige interior. Capet is black so shows any thing light (sand, grass). Floor mats while attractive to look at are flimsy for what they cost ($299.00). I am looking for a more durable set to place on top but do not want all vinyl which limits my choices. May order a replacement set to have on hand from non Toyota vendor to cut cost. Salesman was outstanding - professional but friendly, well trained by Toyota. Showed me how everything works and added my cell to bluetooth. The dealership - Legacy Toyota, Tallahassee FL - has been the greatest.!! This is my first Toyota. Usually buy Honda or Nissan. Test drove CRV and Rogue as well as Mazda CX5. RAV4 was more stylish and fun to drive."
5 people out of 7 found this review helpful
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By jr (MO) on Wednesday, July 10, 2013
I own this car - My approximate mileage is 3,500
overall rating 8 of 10rating detailsPros: "good quality, comfort, and reliability"
Cons: "lacking power and suspension can feel harsh"
Likely to recommend this car? (1-10): 5
"I was spoiled driving my 2007 V6 RAV4. It was peppy and a true joy to drive. This new one in comparison is still quite comfortable with good driving position, good climate control, and has less roll in cornering. The new 2013 suspension also gives a harsh ride if the pavement is rough in the least. The new 13 RAV is not peppy in comparison to the old 7-12 V6 RAV. The new four cylinder engine does not have enough power to make use of the tallest gear at normal highway speeds, which also denies you the advertised 30 mpg at normal speeds, that is, unless you keep it below 65mph or have a strong tail-wind."
9 people out of 10 found this review helpful
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By Chad s (TX) on Tuesday, July 09, 2013
I own this car - My approximate mileage is 3,400
overall rating 6 of 10rating detailsPros: "Reliability"
Cons: "Navigation display screen"
Likely to recommend this car? (1-10): 4
"I have been a loyal Toyota owner for about 15 years. I like the new styling but sure miss the power of the V-6 engine, the car seems underpowered. The biggest disappointment is the Entune/Navigation display. During daylight hours the screen is very difficult to see due to glare."
9 people out of 10 found this review helpful
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