KBB Editors' Overview
By KBB.com Editors
The 2010 Toyota RAV4 has come along way from the cute little two-door pop-top of 1996. Toyota's smallest SUV has left its long-time rival, the Honda CR-V, in the feature-content dust by offering seating for seven, a low-cost navigation option and an optional V6 engine. Moving upscale can have its drawbacks, however, and the current RAV4's conservative styling might be the most noticeable of those. Where the RAV4 was once aimed at young singles with active lifestyles, the new vehicle caters to young couples with active two-year olds. While there are better equipped and less expensive seven-passenger SUVs on the market (the new Kia Sorento, for example), none have the RAV4's impeccable quality, reliability reputation or strong resale value.
You'll Like This Car If...
If you want a small-to-midsize sport utility vehicle that combines car-like performance, ride, handling and fuel economy with available four-wheel drive and room for up to seven passengers, or five adults and a fair amount of cargo, the 2010 Toyota RAV4 is a good choice.
You May Not Like This Car If...
If your needs include heavy duty hauling or towing or serious off-road rambling, you may want to look elsewhere. There are many fine competitors in this class, including some that may offer a combination of attributes, price and value that are better suited to your tastes and needs.
What's New for 2010
The 2010 Toyota RAV4 carries over mostly unchanged after last year's makeover. Base models can now be equipped with a rearview camera, and the available Sport Appearance Package is expanded to Sport grade 4x2 and 4x4 four-cylinder models. The Sport trims can also be equipped with a new JBL audio system that includes Bluetooth hands-free phone connectivity.
Toyota engineers have achieved their objective of car-like driving dynamics in a practical SUV package. High-strength steel increases the body's rigidity for improved ride, handling, steering and (if necessary) crash energy management, weighs less and reduces noise, vibration and harshness. Improved sealing and insulation keeps most engine noise out of the cabin, except for some (un-Toyota-like) engine harshness at wide-open throttle, even with the V6. Elimination of outer moldings around the windshield and door glass helps reduce aerodynamic drag and wind noise. While the 179-horsepower four-cylinder is more than adequate with light loads and at lower elevations, the 269-horsepower V6 offers acceleration, pulling and passing power at or near the top of this class and is recommended for heavier loads and higher altitudes.
Star Safety System
This comprehensive system integrates five active electronic safety features – enhanced Vehicle Stability Control (VSC), Electronic Brake-force Distribution (EBD), traction control, anti-lock brakes (ABS) and Brake Assist – to help avoid accidents, and one passive safety feature (multi-stage front airbags) to cushion occupants should a crash occur.
Hill Start and Downhill Assist Control
Toyota's second-generation Hill Start Assist Control (HAC) automatically prevents the vehicle from rolling backward for two to three seconds when starting from a stop on an uphill slope. Downhill Assist Control (DAC), when activated by the driver, keeps the vehicle's speed to a crawl on steep descents.
The 2010 RAV4 offers slightly more rear seat head room than the Honda CR-V, and the 60/40 reclining middle-row seats adjust fore and aft and fold flat with levers on their sides or (on two-row models) a one-touch lever in the cargo hold. The available third-row seat folds flat into the same space in the rear where standard RAV4s have hidden under-floor storage. Base RAV4s get durable fabric-covered seats, while higher-level cloth dresses Limited and Sport models, the latter in dark charcoal. The center cluster, door trim and steering wheel spokes are brushed metallic-look plastic. Lighted front cupholders, a console cell phone holder, an extra storage compartment above the glove box and a deep rear storage bin are notable features.
The 2010 RAV4 is more substantial and less "cute" than the original, with contemporary but conventional good looks. Only the triangular rear C-pillar and vertically-wrapped taillamps are somewhat unusual, reminding us (in profile) of the very unconventional Nissan Murano. The split-grille's trapezoidal opening flows into the front bumper, with the available fog light housing sculpted into the lower side fascia. The spare tire, mounted to the right of center on the rear door – which, unfortunately and inconveniently, swings open from the driver's side (curb side in Japan) – has a color-keyed cover with a full hard shell on Limited models. Customers who opt for the new Sport Appearance Package lose the rear spare and gain a set of four run-flat tires.
Notable Standard Equipment
All three trim levels have an automatic transmission, electronic stability and traction control, front side-impact airbags, side-curtain airbags, air conditioning, remote keyless entry, power windows and door locks, rear privacy glass, power mirrors, tilt/telescoping steering wheel, three 12-volt outlets, 10 cupholders, cruise control and AM/FM/CD six-speaker audio with MP3/WMA and a mini-plug jack. The Limited adds 17-inch tires on six-spoke alloy wheels (in place of the 16-inch steel wheels of the base model), fog lights, heated outside mirrors, six-disc CD changer, Smart Key entry, dual-zone automatic climate control, leather-wrapped shift knob and steering wheel with audio controls, eight-way (plus lumbar) power driver's seat, cargo area net and tonneau cover, engine immobilizer system and a chrome grille. The Sport trim gets much of this plus 18-inch performance tires and wheels, sport suspension, blackout headlamp trim and fender flares.
Notable Optional Equipment
Options for the base model include the six-disc CD changer, daytime running lights, rear camera with built in rearview mirror monitor, black painted roof rails and cross bars, 17-inch wheels and tires, third-row seat, cargo area net and tonneau cover and (with the V6 only) a tow package that increases towing capacity to 3,500 pounds. Available options on the Sport include a power moonroof with sunshade and a JBL six-disc CD changer with nine speakers, Bluetooth and steering wheel audio controls. The Limited offers optional leather-trimmed seats, heated front seats and a rear-seat DVD entertainment system with rear-seat audio. Both the Sport and Limited can also be equipped with Bluetooth and GPS navigation.
Under the Hood
Toyota provides a choice of a 179-horsepower 2.5-liter four-cylinder engine with Variable Valve Timing with intelligence (VVT-i), or a potent VVT-i V6. The former is one of the most powerful fours in this segment, while the latter, pumping out a claimed best-in-class 269 horsepower, is good for zero to 60 miles per hour bursts in slightly under seven seconds. The four-cylinder engine drives through an all-new four-speed automatic transmission and the V6 is fitted with a five-speed automatic.
2.5-liter in-line 4
179 horsepower @ 6000 rpm
172 lb.-ft. of torque @ 4000 rpm
EPA city/highway fuel economy: 22/28 (2WD), 21/27 (4WD)
269 horsepower @ 6200 rpm
246 lb.-ft. of torque @ 4700 rpm
EPA city/highway fuel economy: 19/27 (2WD), 19/26 (4WD)
The base RAV4's Manufacturer's Suggested Retail Price (MSRP) starts just under $22,500 for the front-drive model and right around $24,000 for the four-wheel-drive model. The four-wheel-drive version with the V6 engine lists for just under $26,000. The Sport trim starts around $24,000 and a fully loaded four-wheel-drive V6 Limited tops out around $31,500. That price range isn't too far from such rivals as the Kia Sorento, Honda CR-V and Suzuki XL7. Prices consumers are actually paying can differ substantially, so click on Fair Purchase Price price to compare. Given Toyota's strong reputation, resale value should be as good as or better than any competitor's, except for the Honda CR-V which outshines even the RAV4.